Pavement, sidewalk and street signs are a cost-effective way of getting your business noticed and promoting your brand at the point of sale or used as directional signage. Available in a variety of styles and sizes, XL Displays has the right promotional sign solution for you. Here are some things to consider:
You get what you pay for as with everything else. Depending on your requirements and budget, always buy the best you can afford. If your requirement is for a sign you will be bringing in every night and using indoors or sheltered conditions then the cheaper pavement signs are more than adequate. If you need a bigger advertising sign, plan to leave it outside in all weathers and frequently change the posters then we advise buying a higher specification model.
Wind and weather will affect what sign you need. The signage designs will affect how it stands up to windy conditions better than others. For strong winds look for a design with a weighted base or water base and a panel board that can move in the wind with coiled springs or swinging panel design. We would recommend our ZONDA® PRO and WINDSTORM® Pavement Sign for heavy-duty outdoor use as they can withstand higher wind speeds and have a waterproof gasket within the poster sign.
High Traffic Areas:
Consider placement of your pavement or street sign so there is plenty of space available around the sign and you’re not obstructing pedestrians. Choose a size and style that is appropriate for your location but remember the bigger the sign the more likely it is to get noticed and attract potential customers attention.
Style and look are important and pavement advertising has the potential to be the first thing people will notice. A well made sign that is kept clean and utilises attractive and salient artwork design can reinforce your brand image and says much about your shop or business.
You want your advertising sign to last and look good for months or years to come. By choosing a more sturdy or heavy-duty sign it will give you many years of service and you will not need to replace it as often.
Not all pavement signs are designed to be left outdoors, all year round or have waterproof designs. We sell a selection of models that can be classed as weatherproof that are durable for inclement weather, rain and strong winds.
Models with water resistance are manufactured with a gasket of either foam or rubber inside the snap frame poster holder. This will minimise water ingress and any water entering the sign is channeled with the enclosure and expelled at the bottom.
For high winds, choose a model mentioned above - either our ZONDA® or WINDSTORM® PRO models. These are designed for wind resistance and longer term outdoor use.
UV damage. Any freestanding business sign or printed outdoor sign will be susceptible to sun damage and fading over time due to UV damage from UVA and UVB rays. You can minimise this by being careful in south facing locations or change your personalised posters more often. Replacement posters are relatively low cost and allow you to update your promotional message.
Alongside the aesthetic and design of your advertising board, consider the posters and artwork you will be using. Bright, vibrant and well-designed artwork communicates a clear visual message that can get noticed. Keep your message or promotional advert simple, concise and easy to read from a distance. If you need help with graphic design we have an in-house design studio who can help you get the personalised pavement sign artwork done right.
Stuff happens. You want the reassurance that if there is a fault the signage company will look after you and stand by their products. Here at XL Displays, most of our pavement signs are supported by a minimum 1-year warranty. We can also help with spare parts, installation support and advice for the lifetime of your sign.
If you need more information or advise, check out our free Pavement Sign Buyers Guide