Pavement signs and advertising boards are a great way to get your business noticed. Setting one up in your forecourt or outside your premises allows you to communicate easily with potential customers with a relatively low cost outlay compared to purchasing advertising space or running online promotions through social media. There are plenty of reasons why investing in a pavement or forecourt sign is good for business - we’ve outlined the Top 7 Reasons To Buy An Advertising Sign.
1. Attract New Customers
Pavement signs are about getting your business noticed. That means attracting the attention of passers-by on pavements or even in cars, in areas of slow-moving traffic. Setting up an advertising board sign outside your premises is the ideal way to say: ‘Hello, we are here!’. These are particularly effective if your storefront is partially hidden or unassuming, as pavement signs will flag to new customers that you’re open and ready for business.
2. Location Awareness
You can use pavement signs and boards to direct customers to your business. This is particularly helpful if your premises isn’t located directly on a high street. Setting up the panels with directions to your store or unit makes it easy for customers to find where you are, which in turn will increase your footfall and revenue. This may seem like an obvious one, but you’d be surprised how many businesses lose out on income simply due to their location. Solve the problem by setting up a series of directional advertising boards.
3. Showcase Special Offers
Everyone knows that a special offer can be an excellent way to boost business. So why not draw attention to your offers and promotions using a pavement sign or advertising board? Choosing a sign with poster pockets is a good decision if you’re likely to be changing up your promotions regularly, as it’s easy and relatively inexpensive to switch out the laminated posters inside the pockets, rather than needing to replace a printed vinyl graphic panel.
4. Keep People Safe
The way we shop has changed fundamentally due to the pandemic. When our retail stores do open up again, social distancing measures are still going to be in place for the foreseeable future. This means staggered entries, limited numbers inside premises, sanitising stations and queue lines are going to be a regular thing for the majority of businesses. Pavement signs are a low-cost way to give your customers critical information about how they can have a safe experience with your business. Whether that’s a beauty salon, retail space or hospitality venue, making sure people know the rules is the best way to keep your customers and employees safe.
5. Affordable Advertising
Keeping costs down and revenues up is the fundamental tenet for business. Choosing to advertise using pavement signs is a great way to get the most ‘bang for your buck’ in terms of marketing; particularly if you choose a chalkboard panel sign. After the initial outlay for the sign and liquid chalk pens, you can update and adapt your messaging as often as you like at no additional cost. These kinds of signs offer the best value for money when it comes to advertising boards, but panels with poster pockets are also effective and come at relatively small costs for replacing the laminated posters.
6. Year-Round Promotional Space
The majority of our pavement signs are suitable to withstand UK weather conditions all year round, meaning you can display them outside your business come rain or shine. Most advertising boards do need to be brought in during high winds for safety reasons, but if you live in a part of the UK where the weather is typically a little more extreme, we have solutions that will work for you. Options like the ZONDA® PRO Pavement Sign Board, for example, can withstand winds of up to 45mph/70kph.
7. Double the Effect
In contrast to wall advertising panels or signs, pavement signs and boards are double-sided, meaning you get twice as much marketing space. Reflect the same design on either side to attract business in either direction or change things up to offer a different look for each panel. Events, special offers, new menus, price and treatment lists, logos, jokes, inspirational quotes… the possibilities are endless. Pavement signs are a brilliant way to show off your brand personality.
Which Pavement Sign Do I Need?
Now you need to choose the right kind of sign for your business. The kind of advertising board you go for should offer effective promotional space for your particular business and location.
Sandwich Boards are one of our most popular designs. These traditional signs are easy to set up and use. Choose between pre-printed vinyl graphics or poster pockets that allow you to change messaging easily. A-boards are particularly popular as they require no assembly and can be used immediately upon delivery.
Water-Based Advertising Signs are sturdy and durable, and thanks to their hollow bases (filled with water or sand) they can support some of the largest advertising panel sizes, A1 and A0. Most include discreet wheels in the base so that you are able to move them locations or easily store them inside overnight.
Swing Signs and Flexible Panel Signs have a more sleek and modern look than water-based or a-frame signs. Among the most sturdy and weather-resistant outdoor advertising displays on the market, you can order them with pre-installed vinyl graphic panels or poster pockets. These pavement signs are manufactured from either solid rubber or water fillable bases for stability. The display panel is manufactured from air-craft-grade aluminium that is strong yet flexible enough to flex with the wind conditions.
Chalkboard Signs are great if you prefer a more traditional look. These are usually popular with hospitality venues such as bars, restaurants, cafes and pubs as they can be wiped clean and re-written regularly with daily specials or promotional offers using liquid chalk pens. They are available in many styles including real wood or wood effect.
So what are you waiting for? Invest in a pavement sign advertising board today and start getting your business noticed.
For more information on any of our pavement signs, please reach out to our team via our Contact Us page or on 01733 511030.