1. Attract New Customers
Pavement signs are about getting your business noticed. That means attracting the attention of passers-by on pavements or even in cars, in areas of slow-moving traffic. Setting up an advertising board sign outside your premises is the ideal way to say: ‘Hello, we are here!’. These are particularly effective if your storefront is partially hidden or unassuming, as pavement signs will flag to new customers that you’re open and ready for business.
2. Location Awareness
You can use pavement signs and boards to direct customers to your business. This is particularly helpful if your premises isn’t located directly on a high street. Setting up the panels with directions to your store or unit makes it easy for customers to find where you are, which in turn will increase your footfall and revenue. This may seem like an obvious one, but you’d be surprised how many businesses lose out on income simply due to their location. Solve the problem by setting up a series of directional advertising boards.
3. Showcase Special Offers
Everyone knows that a special offer can be an excellent way to boost business. So why not draw attention to your offers and promotions using a pavement sign or advertising board? Choosing a sign with poster pockets is a good decision if you’re likely to be changing up your promotions regularly, as it’s easy and relatively inexpensive to switch out the laminated posters inside the pockets, rather than needing to replace a printed vinyl graphic panel.
4. Keep People Safe
The way we shop has changed fundamentally due to the pandemic. When our retail stores do open up again, social distancing measures are still going to be in place for the foreseeable future. This means staggered entries, limited numbers inside premises, sanitising stations and queue lines are going to be a regular thing for the majority of businesses. Pavement signs are a low-cost way to give your customers critical information about how they can have a safe experience with your business. Whether that’s a beauty salon, retail space or hospitality venue, making sure people know the rules is the best way to keep your customers and employees safe.
5. Affordable Advertising
Keeping costs down and revenues up is the fundamental tenet for business. Choosing to advertise using pavement signs is a great way to get the most ‘bang for your buck’ in terms of marketing; particularly if you choose a chalkboard panel sign. After the initial outlay for the sign and liquid chalk pens, you can update and adapt your messaging as often as you like at no additional cost. These kinds of signs offer the best value for money when it comes to advertising boards, but panels with poster pockets are also effective and come at relatively small costs for replacing the laminated posters.
6. Year-Round Promotional Space
The majority of our pavement signs are suitable to withstand UK weather conditions all year round, meaning you can display them outside your business come rain or shine. Most advertising boards do need to be brought in during high winds for safety reasons, but if you live in a part of the UK where the weather is typically a little more extreme, we have solutions that will work for you. Options like the ZONDA® PRO Pavement Sign Board, for example, can withstand winds of up to 45mph/70kph.
7. Double the Effect
In contrast to wall advertising panels or signs, pavement signs and boards are double-sided, meaning you get twice as much marketing space. Reflect the same design on either side to attract business in either direction or change things up to offer a different look for each panel. Events, special offers, new menus, price and treatment lists, logos, jokes, inspirational quotes… the possibilities are endless. Pavement signs are a brilliant way to show off your brand personality.