Over time technology has transformed the way businesses exhibit. Trade show technology is no longer purely for exhibitors with a large budget. It is readily available to just about anyone, from small businesses at their first exhibition to professional longstanding industry veterans.
Technology is now used throughout the exhibition industry to enhance the attendee experience as well as making it easier to capture leads, contact potential clients at any time and reach out effectively after the show is over.
Making the most of your exhibition stand involves focusing on two key things - attracting visitors to your stand and interacting with them once they are there. If you get it right you can expect new connections, increased conversions and plenty of new business leads.
So how can you make use of technology to improve your exhibition stand?
On Stand Technology
There are many different types of gadgets and technological accessories that you can have on your exhibition stand that will help you gain the most from your show as well as create a better experience for your visitors.
Lead Capture – These are devices that you usually hire from the exhibition organisers. It is an absolute must have for any exhibitor. After all, creating new business leads is why you exhibit in the first place!
The data capture devices allow you to scan the attendance badge of every visitor you come in to contact with and automatically logs the customers contact details for you. At the end of each day the company who processes the data on your behalf will send a file with all the contacts from that day, in one easy-to-decipher format.
The next part is down to you! What you do with your data then determines how successful your show was. It’s no good capturing the business leads if you are not going to follow them up effectively.
Audio Visual – Most exhibition stands today have a TV screen or laptop on display. A high-quality video is eye-catching, stimulating and informative and will draw in the passing footfall.
It allows you the opportunity to send out a strong message of what your business has to offer, without taking up floor space and crowding your exhibition stand.
Be sure to include a call-to-action such as “take one of our leaflets” or “scan this QR-code to send us an email” to increase follow-up contacts.
We offer a monitor bracket to suit our pop up displays and pull up banners. Both our pop up display monitor bracket and the pull up banner monitor bracket can hold screens up to 22’’ wide and up to 5kg in weight.
They are easy to use, extremely sturdy and provide you with the opportunity to showcase your business in a professional manner.
Touch Screen Technology – Get out your iPads! Technology and cool gadgets not only help attract visitors to your stand, they can also be a great way of gathering contact details, completing surveys and demonstrating your products and services. They don’t take up valuable exhibition stand floor space and ca offer so much more than a product sample on a table does. They provide faster access to all types of digital media content as and when required.
An iPad stand is a great interactive marketing tool. This gives customers a greater incentive to visit and an enjoyable user experience.
For example, you can have an iPad locked on to your website so that visiting clients can view your products and services online. This also gives you a great opportunity to promote other products that may not be your main focus at the show.
We offer a great range of iPad stands starting from just £54.00! A small price to pay for such a large impact!
Our iPad floor stand is our popular low cost iPad stand which is available in black, white and silver. Perfect for adding an interactive edge to your exhibition stand where the budget is tight.
Our iPad Duo Stand is ideal if you need simultaneous access to more than one iPad making it ideal for high-traffic areas or larger exhibitions. This stand accepts all models of iPad – 2, 3 and 4. It also comes with a conversion kit to hold the iPad Air. A full cable management system allows the iPads to be plugged into the mains so that they remains charged throughout the show.
The iPad Quad stand has the ability to hold 4 iPads that remain fully functional and can be plugged into the mains to remain fully charged throughout the show. Perfect for large exhibitions where you know footfall with be high.
Social Media – Use social media to promote your presence in the lead up to the show this is your chance to invite people to visit you and a great way to entice people. Promote any competitions and give aways that you may be offering on your stand.
Be sure to have someone working the stand who can regularly send out live Tweets throughout the day. By keeping your twitter feed updated you are reminding people that you are at the show and where you are! Use the event’s #hashtag or your shout outs may go unnoticed!
Another great tip is to ask visitors to follow you, use your #hashtag and ask questions on your social media page – helping to engage and inform your visitors even if they aren’t physically with you.
Once the show is over – shout about it! Tell everyone that it was a great success and to expect you at the show next year - bigger and better.
Exhibitions are a big investment but executed right they can deliver huge rewards. Be sure to think carefully about how you are going to attract visitors, engage them and follow-up with them afterwards. By considering these areas at the planning stage you can expect to considerably increase your return on investment.
The follow up process will determine how successful your show was, whether you should do it again and what business you actually generated from it? Research shows that 75% of leads are never followed up which ultimately has the biggest impact on the return of your investment.
Read our ‘Post-Exhibition Follow up Guide’ it has some really useful tips on how to follow up effectively and efficiently.
We hope these tips help you to create an effective exhibition stand and exciting interactive experience for your customers at your next trade show.
At XL Displays we create, design and build pop up displays, roller banners and exhibition stands that get you results.
We offer a range of hire exhibition stands that are ideal for large format events. They can be completely customised to suit your brand and your marketing message. Exhibition stand hire is a hassle-free solution, making it perfect for brands who want to focus their energy on generating leads rather than their stand. When you invest in a rental display, your dedicated account manager will take care of everything. All you need to do is turn up on the day.
For more information, please see our exhibition stand hire page, or browse our range of Integra® hire kits.
Please Contact Us or call our sales team on 01733 511030 for more information.