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Why Is Now A Great Time To Hire An Exhibition Stand

Posted By:

XL Displays


17 September 2021

Reading Time:

8 Mins

This news article is also featured in:

Exhibition Stand HireExhibition StandsExhibition TipsFabric Exhibition Stands Top Tips

Why Is Now A Great Time To Hire An Exhibition Stand

With the events and exhibitions industry in shutdown for virtually an entire year during the Coronavirus pandemic, it’s inevitable that many have seen a huge impact on their resources and budgets as large-scale events reopen. As a result, more and more businesses are opting to hire stands and equipment for their events, rather than purchase outright - and there are several compelling reasons for this. 

When you purchase your own stand, everything from design to graphics to set up are your responsibility to handle, which can be a drain not only on your financials but also on your time, and your staff resources. Hiring an exhibition stand, and the perks that come with it, can make a huge difference to your stress levels in the run up to an important event. Read our blog on Exhibition Stands: Buying vs Hiring for more insight. 

Read on for 5 reasons why hiring an exhibition stand is a great idea at the moment.

1. Stand Out with a Difference

When you purchase an exhibition stand, you can of course change up graphics, add new accessories, and, for modular stands, add new set-ups to upgrade your equipment. However, broadly speaking, once purchased, you are locked into a particular style/design of stand. When you hire exhibition equipment, however, you can tailor the design of your stand to different events and audiences, getting the maximum ROI for each individual event. Varying your set up will help you stand out from your competitors by providing new, interesting and eye-catching stands for each event, attracting the attention of your audience with new and innovative design ideas. 

2. Test What Works

Perhaps you’re visiting a number of events with different audiences, and looking for a different style of stand each time. We’ve already discussed how hiring equipment gives you the opportunity to embrace a different look and feel in different locations. However, even if the kind of event you exhibit at doesn’t change, you may find that trialling different stand setups will help you to achieve better results in the long run. By testing new layouts, designs and styles, you can monitor which give you the best ROI, attracting new customers and strengthening relationships with pre-existing ones. By hiring various different stands, you can complete your own consumer research about which event stand will work best for your business when you are eventually ready to invest in your own equipment.

3. Space Saving

One of the important considerations when purchasing your own exhibition stands is where you plan to store them between events. Although the majority of our stands compress down into storage bags, boxes or trunks, providing a safe, secure and watertight space in which to store these is an additional cost and consideration - particularly in a post-Covid era where many businesses have been forced to downsize on floor space. When you hire exhibition stands rather than purchase them outright, you save yourself the hassle of worrying about storage. After your event, all the exhibition stand and relevant equipment that you hired will be packed up and taken away for you as a part of the complete service package, leaving you with no storage costs. Plus, you won’t need trucks or other large vehicles to transport the equipment, either.

Integra® Exhibition Stand 5m X 3m Backdrop Kit 17 - To Hire

Integra® Exhibition Stand 5m X 3m Backdrop Kit 17 - To Hire

Integra® Exhibition Stand 3m X 3m Booth Kit 8 - To Hire

Integra® Exhibition Stand 3m X 3m Booth Kit 8 - To Hire

4. Easy & Convenient

From the most simple of stands to a more complicated package, when setting up an event exhibition you need to allow plenty of time (and outlay cost!) for installation and deconstruction. From transport to storage, on-site staff to construct (and deconstruct), the costs quickly add up. However, when you hire exhibition stands and equipment, transport, construction and removal are all included in the total hire cost, meaning you know up front what your overall costs for exhibiting will be. You've been assigned a project manager who has taken care of everything, including risk assessments and method statements, and your design has been expertly handled by a specialist exhibition stand graphic designer. You've received 3D renders so you know exactly what your display is going to look like, and you know your artwork has been extensively proofed to ensure maximum print quality. In addition, our expert teams will have your stand set up (or dismantled) in quick time, leaving your staff free to complete other tasks, maximising your efficiency. 

5. The Complete Package

When you hire exhibition stands through XL Displays, it’s not simply a case of accepting delivery of your equipment, and packing it up to send back after the event. Instead, you get a complete package with a stand management process, making your event feel streamlined and stress-free from start to finish. Along with exhibition stand hire, you’ll also receive:

  • A dedicated project manager who takes care of every detail
  • Completion of technical drawings, 3D renders and amendments
  • Handling of risk assessment and method statements (RAMS)
  • Rental of structural elements e.g. walls, arches and roof panels
  • Full colour, high definition graphics to suit frame
  • Choice of vinyl or carpet with multiple colour options 
  • Cable management and lighting fixtures
  • Delivery of the stand to the venue and collection after the event
  • Contracted installation, dismantling and removal of the stand by accredited exhibition stand contractors
  • Optional TV screens and monitor brackets and other interactive accessories 
  • Optional mix and match furniture including sofas, chairs, tables and bar stools

A common misconception of hire displays is that they look more worn in than brand new stands, but while the hardware is reused, it’s always inspected and prepped ready for use before your personalised graphics are added. The aluminium frames are extremely durable and can be used time and again over the course of several years, making rental displays a practical, cost-effective and eco-friendly solution.

For more information about hiring one of our exhibition stands, visit our dedicated Exhibition Stand Hire resource page. Alternatively, you can speak to one of our team directly via our Contact Us page or on 01733 511030.