Exhibition displays are a bit like boxing - you have your heavyweights (the bespoke, custom exhibition stands spanning tens of metres in size), and then you have your lightweights (like the ever-so-humble printed tablecloth).
Whilst a tablecloth is no match for a bespoke display, that's not to say it doesn't pack a punch in the exhibition hall.
These simplistic displays have lasted more rounds in the exhibition world than arguably any other type of display, and decades later, they're still as popular as ever.
As newer exhibition stand trends inevitably fade out, we will always be big fans of printed tablecloths – and here’s why:
Durable
We offer two different types of printed tablecloths: logo printed or full print.
Logo Printed Tablecloths are among our bestselling products because of their simple yet effective marketing properties. They are hardwearing and are perfect for people who exhibit a lot and require a display solution that can keep up.
Available in a choice of 19 colours in-stock and a further eight for special delivery; the 220gsm display polyester ensures that whatever shade you choose, the colour won’t fade or run.
Alternatively, our Full Print Tablecloths offer unlimited design potential and can be printed to bespoke sizes. They are printed using a two-phase dye-sublimation technique which uses a combination of heat and pressure to fuse ink into the weave of the fabric. This produces ultra-vibrant and sharp artwork that is finished to the highest photo-quality standard.
Regardless of which tablecloth you choose – be it a custom printed cloth or a full print branded tablecloth – you are guaranteed a lifetime of use out of your investment.
Both types of cloths we offer can be machine washed time and again, and they can be pressed to eliminate any creases that may have arisen during storage and transport. You can use and wash your cloth each time you exhibit to ensure a fresh and clean display that is fit for years of use without damage.
Versatile
There is no exhibition stand solution that is more versatile than the tablecloth. Whether you’re exhibiting in a 2x2 shell scheme booth with three walls or if you have a 10m x 10m open floor space; branded tablecloths can accommodate any type of area.
As well as being suitable for all spaces, tablecloths are also fit for use in several different ways. If you’re looking for a subtle marketing tool that is high on impact yet sleek and compact, printed tablecloths are a safe bet.
In comparison, custom printed tablecloths can be used to enhance a larger exhibition stand by complementing other display materials. Pairing a tablecloth with a roller banner or positioning a cloth in front of a pop up is a good way to professionally maintain a strong, branded presence in high footfall areas.
Tablecloths are ideal for dressing tables that will be used to present products at launches and trade shows; or they can be used to create a more comfortable POS area where you can sit and chat with potential clients and close leads.
Cost-Effective
Exhibiting isn’t a cheap affair and attending a show can quickly use up nearly all of your marketing budget. Aside from paying for your floor space, the next biggest expense is the display stand itself.
Build and burn exhibition stands are the most expensive choice and are by no means sustainable as a solution to re-use. Here at XL Displays, we specialise in Modular Display Stands and Bespoke Exhibition Stands that can be used again and adapted and reconfigured for each event.
Even though these are less expensive than build and burn stands – for some smaller businesses with a much smaller marketing budget – these aren’t always a viable option.
In this case, smaller and more budget-friendly display stand solutions are the next best thing. Equally as high on impact and long-lasting, products such as printed tablecloths are ideal for any budget.
You can dress them up or dress them down as much or as little as you like, and with a low initial cost – you can definitely get more for your money by using a versatile and reusable exhibition stand solution like a tablecloth.
If you would like any further information on our printed tablecloths – or any other of our Exhibition Stands – please feel free to Contact Us or call one of our friendly sales advisors on 01733 511030. You can also find out more about tablecloths by reading our Exhibition Tablecloths Buyers Guide.
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