The autumnal exhibition season is now underway, and most businesses looking to exhibit at a corporate event or expo will more than likely have already purchased their display stand.
Whilst portable exhibition stands like pop ups and fabric displays offer high quality brand exposure, there are a handful of accessories that you can add to your stand to really maximise the return on your investment and increase the chances of a sales conversion.
Here are five of our bestselling exhibition stand accessories that you can add to your display to boost your brand awareness this exhibition season:
1. iPad Stand
With most iPad and tablet stands costing less than £100, they’re an affordable accessory that can be easily incorporated into almost every exhibition stand.
The small footprint of iPad stands means they don’t take up much floor space; allowing them to be used in areas ranging from 2m x 2m shell scheme booths all the way up to 12m floor-only spaces.
iPad stands are great tools because they have so many different uses. They can be used to showcase your company website and full range of products, as part of an on-stand competition to boost visitor engagement, or to log potential business leads.
Tablet stands come with one of two security attachments: a base with screw fixings or a security lasso. Both of these allow you to secure the stand to the floor to prevent theft.
Paired with the lockable front facias, iPad stands are extremely secure display stand accessories.
When your event is over, you can still use your iPad stand. They can be commonly found as visitor sign-in points in reception areas and clinics, as well as pay-points in restaurants and cafes.
2. Leaflet Dispenser
When it comes to marketing, digital isn’t the only way. Plenty of people still rely on paper leaflets and brochures – especially for finding contact information like phone numbers and website addresses. The only issue with paper marketing is that it can quickly become very messy and untidy.
Leaflet dispensers allow you to showcase your branded catalogues in a neat and organised way. They require very little floor space, and if you purchase one that clips on to the side of your roller banner or fabric display, they don’t take up any floor space at all.
The low price-point makes them accessible for every brand, and the collapsible frames and carry cases make for effortless transportation and storage.
You can choose from a range of standard paper sizes. With multiple pockets on either side, you can be sure that you will have ample space for all of your company leaflets.
3. Monitor Bracket
Monitor brackets are great exhibition stand accessories because they can be incorporated into pop up stands, roller banners and bespoke exhibition stands as part of the design. We supply a range of exhibition AV display stands, including linked pop ups, Centro and Linear & Vector displays.
Most brands use monitor brackets to play their company adverts, or they hook up their website for visitors to browse their customer testimonials and online product ranges.
You can purchase mobile monitor brackets, or you can choose a solution that is built into your exhibition stand with the graphic design framing the screen.
Having a television or computer screen on your exhibition stand is a great way to drive footfall to your stand and boost your brand engagement without spending a fortune.
4. Promotional Counter
Promotional counters are one of the best display accessories. They not only add a professional finishing touch to any exhibition stand; they provide additional marketing space for your branding, too.
We sell a wide range of promotional counters to suit different needs and budgets, but out of all the counters we manufacture, we tend to recommend pop up counters as exhibition stand accessories because of their size.
They’re large enough to showcase small products, literature or to act as a meet and greet point, and they have internal storage at the back.
Pop up counters come with removable graphic wraps so that they can easily be adapted to suit your changing marketing campaigns.
Being completely portable and reusable, promotional counters are a great accessory for any exhibition stand.
5. LED Lights
All of our pop up exhibition bundles come with LED lights included as standard, but roller banners and fabric displays do not.
LED lights are designed to highlight your artwork and display stand in order to draw in visitors. Being LED, they require very little money to run and last for years.
By simply hooking the spotlights over the top of your display, you can quickly and easily illuminate your display and instantly set it apart from your competitors.
Exhibition halls are typically dark venues, so adding some additional lighting to your exhibition stand can make all the difference.
If you would like more information about any of the accessories listed in this article, or if you would like to discuss additional exhibition accessories, please contact us or call a member of our sales team on 01733 511030.
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