Compared to other forms of advertising, such as billboards, television ads, or social media campaigns, pavement signs are relatively inexpensive. Advertising signs can be reused over and over again, making them a cost-effective investment for businesses of all sizes.
2. Increased Visibility
Pavement signs are placed directly in the path of pedestrians, making them impossible to miss. They can be used to showcase promotions, new products, or simply to highlight the business's branding. They can be used in any outdoor location such as car parks, high streets, forecourts, front of businesses, doorways and on side walks.
3. Quick Set Up
Unlike other forms of advertising, which can take days or even weeks to prepare, pavement signs can be set up in a matter of minutes. This makes them an ideal option for businesses that need to react quickly to changing market conditions or seize new opportunities. They can be put away at night time and put back out in the morning ahead of the business day. Anyone can use them.
4. Versatile Displays
Pavement signs come in various shapes, sizes, and materials, making them highly versatile. They can be customised to match the specific needs of a business, whether that means incorporating branding elements or highlighting specific products or services.
5. Targeted Marketing
By placing pavement signs in strategic locations, businesses can target specific audiences, such as tourists, commuters, or shoppers. This can help to maximise the effectiveness of the advertising campaign and increase the chances of converting potential customers into paying customers.