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Design the perfect roller banner stand

Design the perfect roller banner stand

XL Displays 01/12/2011

Roller banner stands are versatile portable exhibition stand display solutions.

From as little as £49 and in sizes ranging from 800mm wide to 3m high, pull up banners offer maximum visual impact in a way that will suit every marketing campaign and budget.

There are many types of roller banners, and the design of your display will largely depend on the variety you choose.

For example, a smaller banner stand like an 800mm wide Grasshopper roller banner will have less visible graphic area than a double-sided Dragonfly pull up banner; something that will need to be considered prior to starting the design process.

That being said, the aim of any roller banner is to achieve maximum visual impact in a way that positively reflects your brand, meaning several core graphic design components apply to every pull up banner stand.

Branding

In order to project a professional image of your organisation, your branding must remain consistent.

This means that the core colours, logos and straplines that are used on your roller banner must match those of your corporate image, website and marketing literature.

Consistency is easy to recognise, meaning if you keep your advertising campaign identical to your main business, people are more likely to recognise your brand in a crowd.

Usage

Knowing the layout of your exhibition stand is essential when it comes to creating an effective graphic design.

For example, if your display is likely to be obscured by furniture or by people standing in front of it, ensure that your main marketing message is positioned at eye level so that it cannot be missed.

Content

The final and most important factor to consider when designing a roller banner is the content.

A good rule of thumb to adhere by is that display stands are not designed to give the life story of your business; they are merely there to drive traffic to your stand.

With this in mind, large chunks of text are best avoided.

Always aim to incorporate a logo, an image, a strapline, a phone number, a website address and social media handles.

These all act as a call to action whilst promptly summing up who you are and what you do – which is exactly what roller banners are designed to do.

Including specific information such as dates, prices and special offers can be a very effective way of attracting attention if you intend to use your pull up banner at just one event, but this information can easily become outdated and limit the lifespan of your display if you want to use your banner repeatedly, so including information like this needs to be carefully considered.

We hope these handy design tips will help to give you the competitive edge at your next event and allow you to maximise the return on your investment.

If you require any further advice and guidance regarding the design of your roller banner, please contact us or call us on 01733 511030.