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Design the perfect roller banner stand

Design the perfect roller banner stand

XL Displays 01/12/2011

How to design the perfect roller banner stand

Attracting and holding potential customers’ attention is the primary aim of any exhibition stand. In order to ensure your materials achieve maximum visual impact, a number of factors must be considered when designing roller banners and pop-up display stands.

Design & Branding 

One of the most effective ways of promoting your organisation, product or service at events is to use properly designed exhibition materials, such as roller banner stands and pull up displays.

In order to project a professional image of your organisation, your branding must remain consistent. In design terms, this means that the core colours, logos and straplines incorporated into your banner displays must match those of your corporate image, website and literature.


A key element of any roll up banner is its content; including specific information such as dates, prices and special offers can be a very effective way of attracting potential customers’ attention if you intend to use the pop up display stand for just one show or series of linked events.

However, if you require a more substantial exhibition stand for repeated use, the design must avoid using dates and prices, as this will significantly limit the lifespan of the display.

A good alternative might be to invest in a generic, long-term exhibition stand, which could be accompanied by lower cost pop up banners tailored to suit specific events. With the right design and positioning, one-off retractable banners like these can be extremely effective in seizing potential customers’ attention.


Consider whether your display is likely to be obscured by furniture or by people standing in front of it. If this is the case, ensure that your main message is positioned at eye level, so that it cannot be missed.

If you intend to use a table or counter to display merchandise or literature, make sure that the text used in the exhibition stand is positioned above the counter height, so that it can be clearly seen by everyone.

Depending on the position of your display at an event, it might be beneficial for your roll-up banners to be double-sided. Having a double-sided banner stand maximises your options, which is especially important if you intend to use it on several occasions.

QR Codes

Quick Response (QR) codes represent a communication tool no-one can afford to ignore when designing exhibition stands and roll-up displays.   These black and white patterned squares are used in all kinds of marketing and advertising media because they can be read quickly and easily by mobile phones.

Smartphone users can download vital information about organisations, products and services directly to their mobile phones by simply scanning QR codes.

By incorporating your QR code into your exhibition banners and pop up display stands, you can effectively disseminate not only your contact details and URL links to potential customers, but also special offers, discount coupons and even Facebook and Twitter IDs.

Hopefully these guidelines will give you the competitive edge when it comes to designing the perfect rollerbanner.

If you require any further advice and guidance regarding the design of your roller banner or exhibition stand, please contact one of our trained Graphic Designers on (01733) 511030.