4. Be Consistent
One of the first things you do when you start a business is think about your brand and what it represents. This ‘brand identity’ influences all your marketing decisions, from artwork to attitude - and it should be taken into consideration when designing an event stand, too.
For example, if your business sells handmade organic products, then choosing a metallic, futuristic-style stand is not representative of your brand, and is likely to confuse your customers. Choosing a stand made from more natural materials, or products with eco-credentials, is much more on-brand.
Your trade show stand should offer an experience that is an extension of your brand, creating an immersive environment that will entertain, inform and engage your audience.
5. Browse For Ideas
Once you have your marketing plan in place and have decided on your KPIs, you’ll be able to start thinking about how you can use your stand layout to best effect. Within our range of exhibition stands, there are a wide range of different styles and shapes to choose from, each serving different purposes. Exhibition stand designs can be broken down into the following main categories:
Portable Exhibition Stands
Portable, pop-up exhibition stands are our most popular kind of exhibition display. They are constructed with a series of lightweight, scissor action, connected lattice aluminium frames which are easy to transport and assemble but are sturdy and durable. The personalised graphics are hung off the mag bars at the top of the frame for an easy display solution that can be installed by one person within a few minutes. They are a flexible choice for trade show stands as you can order a number of different fabric graphics so you can re-use the same equipment for different events.
Top Tips for Designing a Portable Display Stand:
- Download the artwork specification of the correct size from our website
- Use images in the highest resolution you have available
- Keep any text to a minimum
Modular Exhibition Stands
A modular exhibition stand is made up of a number of different sections. For example, your modular display might include several pop-up stands connected together into an eye-catching confiruation; it might include the addition of an inflatable tent, or even illuminated graphic panels. Modular stands can also include different structures, such as backdrops, arches, or hanging displays. Investing in a modular exhibition stand is a great way to set up an interesting display that’s easy to assemble and dismantle and that can be easily updated or adapted for future events as needed.
Top Tips for Designing a Modular Display Stand:
- Choose a design you can easily reconfigure for a cost-effective design that can be reused
- Text should again be kept to a minimum with use of large imagery
- Only high-resolution images should be used
Bespoke Exhibition Stands
If you have exacting specifications for your event stand, then a bespoke design is the way to go. With a bespoke set-up, you can let your creativity run wild, as almost anything you could imagine for your stand can be created with a bespoke solution. However, as these designs are often created for specific spaces, they aren’t interchangeable and reusable in the same way as modular or portable stands. Very often, businesses will choose a bespoke stand for a one-off, high-value event..
Top Tips for Designing a Bespoke Display Stand:
- Consider the installation process; complicated designs are time-consuming and expensive to construct
- Using coordinating colours and designs supports and enhances the visibility of your branding
- Think about using high-level branding to draw customers to your stand
- Only use high resolution images
6. Make The Most of Accessories
The first, and most important accessory that you need to consider when planning a successful exhibition stand design is lighting. No matter what style of stand you choose, how you illuminate them can make the difference between whether people notice you or not. You can spend money on the most visually appealing and detailed display imaginable, but if it’s not correctly lit, nobody will see your hard work.
Technological accessories are another important addition to a modern exhibition stand. Engaging visitors through games, apps or quizzes on ipads located around your stand ensures potential customers spend more time in and around your stand, absorbing your brand messaging. Plus, the use of these kinds of technologies is important for engaging the younger generations.
Finally, even the simplest of accessories can make a huge difference to your stand. For example, you wouldn’t think a bin or a hand sanitiser station would fundamentally change how customers view your brand, but in the post-Covid era, little things such as mask dispensers show visitors that you care about their health and safety. Plus, the addition of a bin or recycling helps to keep the area around your stand free of mess and rubbish, which creates a better impression.
7. Get Expert Advice
Particularly if you’re new to the exhibition/trade show world, seeking the right advice can make a huge difference when it comes to designing an eye-catching and effective stand. With so many different stand formats, shapes, sizes and designs to choose from, it can be hard to know where to begin.
At XL Displays, we have more than 20 years’ experience in the events and exhibitions industry, so our team are some of the best people in the country to seek advice from when planning your stand. After you’ve browsed our range of exhibition stands and have an idea of what you want your layout to look like, if you’re still not 100% sure which products will work best, we are more than happy to help.
Floor plans are a free service we offer in which we will create a top-down view of your exhibition stand with all the features laid out in the most effective manner, this includes everything from the stand itself to the accessories and furniture. For this service you need to provide us with the size of your exhibition space as well as the budget for the exhibition stand, this allows us to create the most effective exhibition stand possible in your price range.
Once you’ve designed your layout and chosen your products, it’s time to focus on the graphics. If you don’t already have your own bespoke artwork, our Graphic Design Team is available to work closely with you to create a stand design that captures your brand image. Firstly, you’ll need to send over a design brief, and you’ll be allocated your own personal project designer, who will contact you directly to discuss the project further. The designer will then be able to give you an estimated time scale for your requirements.
The next stage is where your designer will create a concept for your artwork, according to your brief and guidelines. Once a draft has been completed an artwork proof will be sent to you; you then have the opportunity to make any changes to the design. This step allows us to ensure the end result always exceeds your expectations.
The final step sees you sign off the final proof, which will then be sent to print at our state-of-the-art facility here in the UK. We print and manufacture all of our pop up stands, banner stands and table cloths in house which gives us full control over the quality of each printed product. Then, before we send your final products out to you, we always pre-assemble them and check them over to guarantee the final product is finished to the highest standard.
As an alternative to purchasing your own stands, you can instead hire an exhibition stand using our market-leading stand hire service. With 39 pre-configured stands available through the service, you’ll get a dedicated project manager to manage the process, including the completion of technical drawings, 3D renders and amendments, the handling of risk assessment and method statements (RAMS), the delivery of the stand to the venue and the contracted installation, dismantling and removal of the stand. Included in your stand hire is the rental of all structural elements e.g. walls, arches and roof panels, full colour, high definition personalised graphics, raised flooring with a choice of vinyl or carpet, cable management and lighting fixtures and exhibition accessories e.g. TV screens, shelves & furniture. All you need to do is turn up and the event!
We hope these tips help you to design an effective exhibition stand for your next trade show. For more information or to discuss any of the tips from this article, please contact us or call our team on 01733 511030.