Roller banner: a type of exhibition stand solution used to promote a business, brand or service with the aim of generating leads within a B2B or B2C setting.
Sounds simple, right?
Whilst roller banners are straightforward on paper, there are a few key things you need to know before taking the plunge and spending your money.
1. Size
Knowing the size of your exhibition stand is essential before deciding whether or not a roller banner is a suitable investment for your business.
Roller banners are typically 800mm wide and 2.2m high, but you can go as wide as 2m and as tall as 3m. For a roller banner, this is considered large, but in the grand scheme of exhibition stands, this is fairly small.
Pull up banners are suitable for smaller exhibition stands like shell scheme booths and modest space-only areas. Their petite footprint makes them an excellent choice for stands without much floor space because they take up minimal room whilst still adding a branded element to your stand.
Whilst this is good if you don't have a large exhibition space, those with bigger stands may want a slightly different alternative. You can still create an exhibition stand out of roller banners to suit bigger areas, but you would need to invest in a Twist or Link2 roller banner system in order to achieve a seamless look. Upgrading to Twist or Link2 will come at a cost because both systems utilise patented technology.
If you anticipate using your roller banner at more than one event, Twist and Link2 roller banners are a superb choice because they are completely modular and can be adapted to suit many different exhibition stand spaces.
If you're looking for a one-time display to suit a 3m x 3m area but don't want to upgrade from a standard roller banner, there may be more suitable alternatives available to you. Speak to our dedicated team to find out more about the other exhibition stand solutions that we offer.
2. Graphic Design
If you have a particular graphic design in mind, you will need to consider whether or not it is transferrable onto a roller banner. As previously mentioned, roller banners are not massive displays and so are limited on what they can accommodate design-wise.
For example, if you've previously purchased a 4m fabric exhibition stand and you now want to order a roller banner, it will be difficult to resize the artwork used on your fabric stand for your banner stand.
That being said, regardless of what size exhibition stand you purchase, they are not intended to showcase large chunks of text and tell the life story of your brand. They are there to attract attention - a bit like a billboard on the side of the road.
Of course, a 4m stand is much larger than an 800mm wide roller banner and so can naturally display more content. With roller banners, we always advise that you keep it simple. Stick to your company colours and include your logo, website address, social media handles and phone number at a maximum.
For help on designing a roller banner, have a look at our graphic design service.
3. Use
Looking for a permanent display to use outside your office to attract passing traffic? A roller banner isn't for you.
Are you a mobile salesperson looking for a professional backdrop to pitch your business to clients in front of? A roller banner is just what you need.
Comprised of retractable graphic that slides into a slimline aluminium base, roller banners are the perfect display solution for those who travel a lot and need a display that can do the same.
Each roller banner comes with its own carry bag to help make storage and transport easier than ever. Although the base is slim, it is as wide as the banner. This means that if you order a 2m wide roller banner, the base will be 2m. This shouldn't be a problem as it should still fit into any car, and being lightweight, it can easily be carried on a train.
If you're exhibiting outdoors, make sure you purchase an outdoor roller banner. They are sturdier and more durable than standard roller banners and can be anchored into the ground for added stability. When used outdoors, a standard roller banner may be easily damaged because it is not engineered to be weatherproof, nor will it remain stable on uneven turf.
4. Assembly
Roller banners are a great investment for companies who don't have many people to staff their exhibition stand because they require a simple one-person assembly. You don't need any tools or extensive instructions; simply slot the support pole together and insert it into the base. Then, tilt the banner towards you and extend the graphic - hooking it into place at the top of the support pole when done.
If you're an exhibition newbie or a one-person business, roller banners are a great display choice because of how easy they are to put up.
This is also a benefit if you don't have much spare cash to pay exhibition contractors to assemble and disassemble your display stand for you.
For a more in-depth idea of how it's done, read our guide on how to assemble a roller banner.
5. Range
Roller banners are a core exhibition product and have been for decades. In that time, there have been hundreds - if not thousands - of variations of roller banners to come to market.
Having options to choose from is always a good thing, but too much choice can easily become overwhelming.
Before you jump into buying a roller banner, you need to consider the points mentioned earlier in this article. What size are you after? What type of graphic design do you need? Where are you going to use it? Who will be staffing your stand? What's your budget?
If you don't narrow down the answers to these questions, you'll get lost in the range of roller banners available to you and might end up with an unsuitable product.
Roller banners seem like a simple exhibition tool and in the grand scheme of things they are, but there is much more to them than meets the eye.
For more information about roller banners, read our roller banner buyer's guide.
If you would like help on choosing a roller banner, contact us or call our expert sales team on 01733 511030.
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