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Buyers Guide:

Roller Banners

The events and exhibition market is saturated with roller banners, which can make choosing the right one somewhat difficult.

To make things more confusing, there is often a lot of industry jargon surrounding pull up banners - and to the average consumer, this can make things even more complicated.

To help take the complexity out of choosing an exhibition banner, we have created this roller banner buyers guide to break down the industry terminology and help you make the most suitable investment for your business.

What Is A Roller Banner?

A roller banner is a portable display solution that is designed to promote your business at a range of events and trade shows. Typically comprised of a lightweight base and a retractable printed graphic, roller banners are one of the most affordable marketing tools; making them an accessible advertising solution for almost all brands from small start-ups to large corporate organisations.

Over the years, roller banners have adopted many different names; the most common being:

  • Pull up banners
  • Pop up banners
  • Banner stands
  • PVC banners
  • Pop out banners
  • Exhibition banners

Roller banners are one of the most popular exhibition display solutions and have been a firm favourite amongst consumers for many years. They’re affordable, lightweight, portable and come in many different sizes and styles. We manufacture an extensive range of roller banners, meaning you’re certain to find the right fit for your business.

What Is A Roller Banner

What Can Roller Banners Be Used For?

Banner stands can be used for advertising your business, displaying information to the public or promoting a specific marketing campaign. Due to their versatility; they can be used in almost any location, including:

  • Outdoor fairs
  • Networking events
  • Shop windows
  • Reception foyers
  • Car showrooms
  • Hospitals and GP surgeries
  • Trade shows
  • Community events
  • Industry exhibitions
  • Hotels & Restaurants
  • Craft fairs
  • Training rooms
  • Gaming events
  • Leisure centres
  • Estate agents
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Why Choose A Roller Banner?

There are many reasons why roller banners are one of the most used exhibition display stands, and many reasons why they are the perfect solution to fulfil your marketing needs. Roller banners are:

  • Cost-effective
  • Adaptable
  • Compact & portable
  • Quick assembly
  • Extensive range to choose from
  • Lightweight and easy to transport
  • Wide range of accessories available
  • Short lead times
  • Dependable and reliable

How To Assemble A Roller Banner?

What Types Of Roller Banners Are There?

There are so many types of roller banners on the market, but nearly all of them can be split into six main categories:

1. Single-Sided Pull Up Banners

Single-sided roller banners are great entry level banner stands and are ideal for businesses who exhibit a few times throughout the year. They come in a range of sizes and styles; making them perfect for brands looking for a cost-effective yet customisable exhibition stand solution.

  • Includes one printed graphic
  • Low-cost, entry-level display solution
  • Variety of sizes and styles available
  • Ideal for accompanying other exhibition stand solutions

Buy Single-Sided Pull Up Banners Online

Single-Sided Pull Up Banners

2. Double-Sided Banners

Double-sided roller banners come with two graphics that retract into the aluminium base. They are the ideal solution for use in high traffic areas. Double sided roller banners are particularly useful for floor-only exhibition stands when your display can be seen from all angles.

  • Includes two printed graphics
  • Ideal for high traffic locations
  • Provide maximum brand exposure
  • Wide-set base provides stability

Buy Double-Sided Banners Online

Double-Sided Banners

3. Replaceable Cassette Banner Stands

Replaceable cassette banner stands are ideal for brands who frequently change their marketing campaigns and need a roller banner that can keep up. The graphic cartridge is easily switched out and replace – resulting in a cost-effective solution for growing businesses.

  • Includes one printed graphic
  • Ideal for businesses who exhibit frequently
  • Printed graphic can easily be removed and replaced
  • Most cost-effective solution for re-marketing

Buy Replaceable Cassette Banner Stands Online

Replaceable Cassette Banner Stands

4. Outdoor Banners

Outdoor banners are designed specifically for outdoor events. They are weatherproof and have extra durable hardware that helps them withstand adverse weather conditions at a range of outdoor exhibitions like sports, charity and motor shows.

  • Includes one/two printed graphics
  • Weather resistant graphics
  • Weighted base for stability
  • Can be used indoors or outdoors

Buy Outdoor Banners Online

Outdoor Banners

5. Tension Banners

Tension exhibition banners are large format banner stands that are frequently used at press and media events. The graphics can be single or double-sided, allowing you to customise your tension banner directly to your event and brand. Most tension banners can be linked together to create larger displays that can fill shell scheme exhibition stands or floor only spaces.

  • Grow and change alongside your marketing needs
  • New graphics and hardware can be added to existing range
  • Manufactured to remain stable on uneven flooring
  • Can be linked together (depending on the variety of banner)

Buy Tension Banners Online

Tension Banners

6. Fabric Banners

Fabric banners don’t have a retractable graphic but they serve the same purpose and have the same graphic exposure as roller banners. The one-piece fabric sock slides over the top of the frame to reveal a seamless and high definition banner stand. Fabric banners are a more premium alternative to traditional roller banners.

  • Range of sizes and styles available
  • Double-sided print as standard for maximum exposure
  • Full-colour, high-definition dye-sublimation printed graphics
  • Machine washable graphics at 30°
  • Tool-free push fit assembly with one-piece fabric graphic

Buy Fabric Banners Online

Fabric Banners

How Are Roller Banners Made?

Here at XL Displays, all of the hardware for our roller banners is genuine Ultima® Displays UK hardware. We never sell cheap, low quality imported banner stands.

Each banner is manufactured using durable, high-grade aluminium. By using an aluminium base, the frame is stable enough to support the graphic whilst remaining lightweight portable.

We print the graphics in-house at our production facility in Peterborough to 1440 DPI (dots per inch). This creates photo-quality artwork that is high on detail and vibrancy.

We use solvent-free, pigment-based ink which is printed onto 305 micron-thick, PVC-free polyester stoplight banner media.

Each graphic panel is hand cut with precision and laminated with a protective, non-reflective crystal matte laminate to ensure artwork won’t scratch, tear or peel.

How Roller Banners Are Made

Roller Banner Design


The smaller your banner, the content your design should encompass.

In the same way, the bigger the banner, the more design elements you will need to incorporate to ensure there is no dead space.


Use the colours associated with your company logo to maintain a strong and identifiable branded presence.


Avoid chunky paragraphs. Large amounts of text will put people off and look messy and overcrowded.

Anything other than your brand name, tag line, website address, phone number and social media tags isn’t needed.


Low-res images will look pixelated and blurry once blown up to size, so make sure you use high definition photos that will still look clear when blown up to size.

Why Choose XL Displays For A Roller Banner?

We have over 20 years’ experience in the events industry and have been manufacturing roller banners just as long. Over the years, we have perfected the art of creating outstanding banner stands - down to every detail.

We manufacture all our roller banners in-house and utilise a strict quality control process.

By manufacturing each pull up banner in-house, we have ultimate control over the finished product and can ensure each customer receives a 5* pop up display every time.

Our quality control process is more rigorous than most as every display stand undergoes a test-build. Every product is built and inspected before being signed off and shipped out to ensure that the artwork is perfect and that the hardware is fully functioning.

Nothing that is damaged, scratched, cracked, unstable or low-quality passes the inspection. This means the end user will never receive a sub-par display.

In addition, manufacturing banner stands in-house allows us to reduce our production costs which, in turn, allows us to pass on the savings to our customers.

We use a premium hardware which, in comparison to many displays on the market, is by far a superior solution.

Our outstanding customer rating demonstrates the quality of our products and the 5* customer service that comes with it.

XL Displays Team