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Buyers Guide:

Outdoor Displays

The outdoor displays industry is massive. Whatever sporting event you attend or marketplace sale you go to, the odds are you will have come across an outdoor display of some description.

The choice to consumers is huge; so much so that it can seem almost daunting to try and find the right display for the right price.

To help ease the pressure, we’ve written this expert buyers guide full of tips, tricks and information all about outdoor displays.

What Is An Outdoor Display?

The term "outdoor display" is a far-reaching one that relates to many different product ranges within the broader category including, gazebos, café barriers, outdoor banners and exhibition tents to name a few. Generally, outdoor displays are advertising solutions designed to supplement your existing promotional campaign by attracting passing traffic outdoors.

Each outdoor display is manufactured to be weatherproof, sturdy and durable in order to maximise the longevity of your investment. Having such a high endurance rate means that outdoor displays can be used to increase brand awareness all year round.

There is a plethora of data to suggest that outdoor promotion is an effective way to convert sales. This means that outdoor displays are an essential investment for brands looking to increase their client base and boost profits.

Paired with the high impact graphic coverage and refined overall finish, outdoor displays are a formidable advertising investment that are guaranteed to convert traffic into higher levels of brand awareness and, consequently, sales.

Although they are called "outdoor displays", each of the products within this category can also be used indoors.

Outdoor displays are typically large in size and better suited to bigger exhibition stand areas, but smaller sized promotional flags and pavement signs can easily fit within a shell scheme booth or smaller space-only area.

What Is An Outdoor Display

What Can Outdoor Displays Be Used For?

Outdoor displays are hugely versatile and are suitable for many different events and environments, including:

  • Charity events and fundraising galas
  • Craft, food and activity fairs
  • College, university and business open days
  • Front of business advertising
  • Music, food and drink festivals
  • Sports shows and competitions
  • Motoring events
  • Roadside advertising
  • Forecourt advertising
  • Outdoor dining
  • Indoor corporate events and exhibitions

Why Choose An Outdoor Display?

Outdoor displays are one of the soundest and safest investments a company can make, and here’s why:

  • Affordable
  • High impact displays
  • Lots of choice – a solution for everyone
  • Can be used indoors and outdoors
  • Easy to transport regardless of size
  • Manufactured to be weatherproof
  • Lots of styles and sizes available
  • Can be used in almost any setting

Outdoor Displays Glossary

There are a few technical terms associated with outdoor displays that are mentioned within this buyers guide, so we’ve put together a glossary to help minimise confusion:

Large Format

A display that is large in size or that has a relatively big overall footprint.


A phrase given to displays that are capable of withstanding wind, rain and UV rays. Every display will be weatherproof to a different level e.g. some displays will be able to cope with higher wind speeds than others.

Beaufort Scale

The unit of measurement used to calculate windspeeds. There are different levels ranging from 0-12. The higher the level, the higher the windspeed. Level 0 indicates no wind and level 12 indicates hurricane force wind.


A term used to describe displays that can be adapted to suit different settings e.g. the shape can be changed or components can be attached in a different configuration.


A word given to displays that can be added to or dismantled to suit different exhibition spaces.

How To Assemble An Outdoor Display?

The assemble of an outdoor display depends on which one you select. Here are some videos demonstrating how some of our bestselling outdoor displays are assembled:

What Types Of Outdoor Displays Are There?

As mentioned previously, there are multiple types of products that sit under the wider outdoor displays range. The main ones are:

1. Promotional Flags

Promotional flags are one of the bestselling types of outdoor displays. Their popularity lies in their simplicity; they are straightforward marketing solutions that have been proven to boost brand awareness. Available in four shapes and with sizes ranging from 2.1m all the way up to 4.9m, promotional flags are affordable displays ideal for advertising your company.

  • Low-cost, entry-level option
  • Feather, crest, teardrop and sail shapes
  • Wide range of sizes
  • Easy three-step ordering process
  • One of eight flag bases included in the price
  • Double sided printing available

Buy Promotional Flags Online

Promotional Flags

2. Outdoor Banners

Outdoor banners are just as effective as indoor banner stands. You can choose from traditional roller banners which are manufactured to be fully weatherproof and sturdy on uneven turf, or you can select PVC banners with a frame, mounted onto a wall or with cable ties to tie to a fence or railings. You can even choose a fabric pop up banner.

  • Affordable
  • Range of sizes and styles to choose from
  • Fully weatherproof
  • Can be mounted onto a range of surfaces
  • High impact full colour graphics
  • Can be used indoor and outdoors
  • Double sided options available

Buy Outdoor Banners Online

Outdoor Banners

3. Pavement Signs

Pavement signs are simple display tools that are commonly used by café’s and independent businesses to promote their brands, menus and latest offers. They come in lots of sizes and styles and can be placed outside any premises to attract the attention of passing traffic.

  • Different styles available
  • Suitable for posters in standard and bespoke sizes
  • Can be branded – poster printing available
  • Durable
  • Affordable
  • Multifunctional
  • Signe and double-sided branding
  • Easy poster/branding changes
  • Most trusted outdoor advertising solution

Buy Pavement Signs Online

Pavement Signs

4. Cafe Barriers & Queue Barriers

Café barriers and queue barriers are used by restaurants, museums, bars and public attractions to direct footfall. Café barriers are the best solution for outdoor dining because they section off an area for customers whilst showcasing your brand at the same time. Queue barriers are more suited to indoor use, but they can also be used outdoors where required.

  • Directs footfall
  • Additional branding
  • Cost-effective
  • Reusable
  • Double sided branding available
  • Creates an Alfresco dining experience
  • Choice of systems and graphics
  • Can be used indoors and outdoors

Buy Cafe Barriers & Queue Barriers Online

Cafe Barriers & Queue Barriers

5. Gazebos & Inflatable Event Tents

Gazebos and inflatable event tents are the largest of all the outdoor displays. They are designed for large format brand exposure in areas with lots of footfall. Gazebos are a good option for businesses who are slightly more budget conscious. They can be customised through the use of printed canopies and walls and are extremely easy to assemble. Inflatable event tents are like the next step up. They are slightly more premium and durable and effortless to assemble; all whilst being completely customisable.

  • Large format display solution
  • Choice of styles and sizes
  • A solution for every budget
  • Can be used indoors and outdoors
  • Fully customisable
  • Portable – despite the size
  • Easy to assemble – no tools required
  • Provides shelter from sun and rain
  • Offers height and visibility
  • Lightweight aluminium frames
  • Can be used on hard or soft ground

Buy Gazebos & Inflatable Event Tents Online

Gazebos & Inflatable Event Tents

Why Choose XL Displays For An Outdoor Display?

We have been in the events and exhibition industry for over 20 years and outdoor displays have always been a core display product of ours.

We only ever supply outdoor displays that have been manufactured using premium materials to ensure maximum product quality.

Our outstanding customer rating demonstrates the quality of our products and the 5* customer service that comes with it.

XL Displays Team