In 2017, XL Displays became the UK’s authorised distributor of Adder Retail and Event Communications – a premium Swedish brand specialising in deluxe retail and shop display solutions.
We have been working extremely hard since then and are proud to announce that we have just finished developing an exceptional website specifically for Adder Displays UK – and it is now live!
Adder retail displays utilise innovative Swedish design to create deluxe display solutions that coach customers into a purchase.
With over 15 years of industry experience, Adder has produced retail solutions for some of the world’s biggest and most recognised brands, such as BMW, Rolex, Mercedes-Benz, Cartier and Britax.
Adder UK comprises of a comprehensive range of products, including Adder hanging retail displays, Adder retail floor displays, Adder wall displays, Adder counter retail displays and Adder fabric displays.

Adder UK stocks two product ranges; FineLine and InStore.
FineLine is Adder’s core range. It comes fully assembled, meaning all you have to do is attach the base. The edges of the graphics are framed by contemporary aluminium, creating a polished and modern display. The range comprises of FineLine hanging displays, FineLine floor displays, FineLine wall displays and FineLine countertop displays.
InStore is a slightly more portable option to FineLine as it utilises a patented push and lock assembly, making it effortless to store and transport. InStore graphics are frameless, giving you an ultra-slim retail advertising solution that suits any space.
Adder is known globally for its stellar product quality. Adder media is a synthetic paper that is ultra-durable and hard wearing. It is thin in appearance but is weatherproof, waterproof, stain, tear and crease proof, and is suitable for use indoors or out.

Adder is an industry leader with regards to making environmentally friendly, biodegradable graphics. All media is free of PVC, wood and lamination. Good marketing displays do not have to cost the Earth.
A feature that is unique to Adder is that all graphics are replaceable. They are attached with magnetic strips, meaning that when your seasonal marketing campaign changes, your display can change with you. This eliminates the need to repurchase an entirely new display as the hardware will last you a lifetime, even if your marketing message does not.
Our new website has been engineered to deliver the customer with every piece of information they need to make an informed buying decision, whatever the product. This is why we have developed an interactive map showing a retail shop environment and a showroom. The map shows which Adder products are suitable in specific areas of both a store and a showroom, giving the consumer a better idea of what will work for them.

In addition, the website has been engineered to be responsive, meaning it automatically resizes to suit any screen. Whether it’s a computer, a laptop, a tablet or a smartphone, Adder retains its user-friendly layout for an effortless browsing experience.
To find out more about our new Adder UK website and to browse the extensive range of products, click here.
If you find a product you like or if you have any questions, please do not hesitate to contact us or call us on 01733 511030.
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