4. Focus on Your Equipment
Even with the best layout plan in the world, you need the right products and equipment to realise your vision. It’s important to choose high-quality, durable and flexible products from a reputable supplier so you know that your money is being invested wisely in products that can be reused and reworked into other stand layouts in the future. For smaller stand areas, choosing easy-to-install, flexible and interchangeable products is a great idea for your business and your bottom line. Our best selling exhibition stand solutions are:
Pop Up Display Stands
A pop up stand is a highly portable and very effective promotional display that won’t break the bank. Pop Up Display Stands are an industry standard for exhibition stand displays. They are also an ever-popular option with businesses and marketing companies because they are an easy to set up and portable display that offers maximum exhibition backdrop coverage.
As they can fold down and be transported in the back of any car, for a large-format, portable display stand, pop-up stands are unbeatable in their affordability and practicality. Available in both curved and straight designs in a wide range of sizes, there are pop-up stands to suit any promotional application.
Pull up banner stands are an easy-to-use, cost-effective and highly portable display solution. Ideal for exhibitions, events and trade shows, they can be used on their own or combined with other display products to create an eye-catching and effective display. Banner stands don’t require a lot of space but, when positioned correctly, they can create high-impact displays.
Fabric display stands are tension fabric stand that stretches a vibrant, printed fabric textile over a lightweight aluminium tubular frame to form a seamless backwall. You can use a Formulate fabric display on their own, or as part of a larger shell scheme display. They are incredibly easy to assemble and can pack away for easy transport and storage.
Branded tablecloths are ideal for trade shows, exhibition stands, craft fairs, school events, conferences and marketing events thanks to their simplicity and effectiveness. A tablecloth custom printed with your logo or branding adds style and brand recognition to your stand without breaking the budget; but these vivid, eye-catching fabric displays can make a big difference to your stand space.
Once you’ve set up the basic construction of your stand space, it’s time to add the finishing touches. Installing accessories to your space is one of the most important steps in the process, as it’s where you add enrichment for your customers.
There are two schools of thought when it comes to enrichment accessories for exhibition stands, classic literature and modern digital interactions.
Leaflets, brochures or postcards are ideal for handing to passers-by or people who have visited your exhibition stand to help them remember you, your business and services. Literature stands have a small footprint so they don’t eat up much of your precious floor space. We recommend placing them at the edge of your exhibition stand – this allows people to view your information when passing which will encourage people to stop for longer at your display
There is an ever growing demand for audio visual equipment on exhibition stands. If your space is small and doesn’t allow much room for additional items then a screen can be the next best thing. By having a well-presented, professional presentation slide or demonstration video you can promote everything you need to.
The use of iPads stands also increases the interactivity at your pop-up, making it easier for visitors to engage with your brand and lengthening the time they spend on your stand. For a small use of space, you gain access to all types of digital media for a truly connected experience for your customers.
In a post-Covid world, keeping technological displays such as iPads safe and sanitised is important - why not have an antibacterial wipe dispenser set up next to your iPads so people can disinfect them between uses if they so wish?
We hope these tips help your next exhibition to run smoothly. For help designing your exhibition stand or for more information please contact us or call us on 01733 511030.