How to Use Social Media to Your Advantage at Exhibitions
Much like events and exhibitions, social media can bring several benefits to your business, the first and arguably the biggest of which is enhancing your brand awareness.
Its all good and well attending an exhibition and displaying a grand Exhibition Stand but you need to be able to effectively attract potential customers.
Social media is the perfect platform to shout about your event attendance and any news you may want to share; such as product launches. People who may not necessarily have otherwise known about your business may find you on social media.
This may be through a sponsored post of yours, or your page might come up as a suggested page. It may even be because someone has a mutual friend who has engaged with your business page in some capacity. Either way, by having a social media profile you are exposing your business to potentially billions of people.
Considering how many benefits events and exhibitions also bring with them, it makes sense to pair attending one with the power of social media.
Posting updates on your social media profiles using hashtags relevant to the event you are at or tagging the event itself is an easy way that social media can benefit you whilst you attend a trade show.
Industry professionals and consumers will more than likely be following these hashtags, meaning that if you post and update using the tag, they are more likely to know that you are at the event and where they need to go to find you.
Giveaways and competitions are a great way to generate traffic and increase brand awareness whilst at an exhibition or trade show. Not only do they improve brand awareness, they will leave a positive impression on your visitors which helps to build lasting professional relationships.
In order to make the most of this increase in traffic, broadcast in on social media. People buy people, so by proving that you have good customer service skills and can have fun at the same time as being professional will instantly put you a step ahead of your competitors.
Customers are more likely to buy from a brand that has good feedback and proves that there are humans behind the corporate business front, meaning every little bit of positive exposure – especially face to face at events – is vital.
Some social media platforms may not benefit your business or suit your brand, and there is by no means any need to have profiles on every site going. However, there will more than likely be a site that will work for your brand and it is worth dedicating a small amount of time to building up a following and enhancing your brand awareness in order to maximise your success at a trade show.
At XL Displays we are experts in Exhibition Stand Design and offer a wide range of display equipment, from portable display stands such as Fabric Exhibition Stands, Pop Up Displays Stands, Printed Tablecloths and Pull Up Banners to Bespoke Exhibition Stands.
For more information on our product range or graphic design service, please contact us or call us on 01733 511030.