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Buyers Guide:

Pop Up Stands

Pop up stands are a core exhibition and event display solution for many businesses thanks to their cost-effective price and high level of brand exposure.

There are several types of pop up stands, each offering their own unique benefits to the end user, but with so much selection to choose from, picking the right pop up stand can often be an overwhelming task.

We’ve created this handy buyer’s guide to help you identify the key differences between each type of pop up display stand, as well as to break down industry jargon and help you make the best investment possible.

What Is A Pop Up Stand?

A pop up stand is a portable exhibition stand solution. Typically used at trade shows, fairs, product launches, industry exhibitions and events, pop up stands provide unlimited marketing space to promote your business in high footfall areas.

As well as being highly portable, popup stands are also a modular display stand solution. They can be reconfigured and linked together to create bespoke configurations tailored to each marketing campaign, exhibition space and audience demographic through the use of additional linking panels.

Pop up stands are typically comprised of an aluminium scissor-lattice frame and printed graphic panels.

The frame of a popup stand is split into squared sections, and it is these square sections that determine the size of a pop up. For example, a 3x3 pop up stand doesn’t mean the stand is 3m high by 3m wide; it means the stand is 3 squares tall by 3 squares wide.

Pop-up display stands are known by many different names; the most common being:

  • Pop-up displays
  • Pop up banners
  • L-Shaped pop up stands
  • Pop up exhibition stands
  • Linked pop up displays
  • U-Shaped pop up stands

What Is A Pop Up Stand

What Can Pop Up Stands Be Used For?

Pop ups are designed to advertise your business and enhance your brand exposure in a wide range of settings, including:

  • Exhibitions and events
  • Product launches
  • Retail environments
  • Shopping centres
  • POS & shop windows
  • Reception areas
  • Craft fairs
  • Tradeshows
  • Conferences
  • Networking events

Popup banners can be linked together to create L-Shaped, U-Shaped and island exhibition stands, making them great for use as a photography backdrop, press backdrop, media wall or a large format backwall display.

What Can Pop Up Stands Be Used For

Why Choose A Pop Up Stand?

Pop up stands have been the go to marketing solution for many years in the events industry. They are one of the most trusted displays, and with good reason.

There are many reasons to choose a pop-up stand to fulfil your marketing and event needs, including the fact that they are:

  • Affordable
  • Versatile
  • Lightweight & portable
  • Easy to assemble
  • Available in a wide range of sizes and styles
  • Suitable for a wide range of events
  • Reusable and reliable
  • Easy to rebrand for future events
  • Large format display a with seamless finish
  • Available in tight deadlines
  • Include everything you need to begin exhibiting
  • Effortless to transport

How To Assemble A Pop Up Stand?

What Types Of Pop Up Stands Are There?

There are so many types of display stands on the market, but nearly all of them can be split into seven main categories:

1. Curved Pop Up Stands

Curved pop up stands are the most popular type of display because they fit seamlessly into almost any exhibition area and are a popular choice for shell scheme exhibition stands. The curved shape allows for a clever graphic design to provide maximum brand impact at events. Other benefits include:

  • A smooth, concave shape
  • Five sizes available
  • Ideal for shell scheme booths
  • Tool-free assembly
  • Complete exhibitor kit available
  • Lightweight and highly portable
  • Standard, jumbo and midi sizes available

Buy Curved Pop Up Stands Online

Curved Pop Up Stands

2. Straight Pop Up Exhibition Stands

Straight pop up exhibition stands are ideal for creating a high impact branded backwall at media events. The simple straight shape makes them the perfect backdrop for step-and-repeat patterns, as well as a canvas for photographic backgrounds and advertising campaigns. Other features of straight pop up stands are:

  • Large format branded backwall
  • Five sizes available
  • Ideal for shell scheme booths and floor-only spaces
  • Available as a complete exhibition stand
  • Tool-free self-assembly in under 10 minutes
  • Lightweight and easy to transport
  • Also available in jumbo and midi sizes

Buy Straight Pop Up Exhibition Stands Online

Straight Pop Up Exhibition Stands

3. Double-Sided Pop Up Stands

Double-sided pop up stands offer maximum brand exposure and edge to edge marketing potential. With graphic coverage on all sides, double-sided pop up displays allow you to promote your brand from every angle. In addition, double-sided pop up exhibition stands offer:

  • 360ᵒ brand exposure
  • Ideal for high footfall events and venues
  • Cost-effective display solution
  • Available in five sizes
  • Lightweight and highly portable
  • Available in straight or curved shapes
  • Effortless tool-free assembly
  • Exhibitor kit available

Buy Double-Sided Pop Up Stands Online

Double-Sided Pop Up Stands

4. Linked Pop Up Displays

Linked pop up displays are large format, modular exhibition stands and commonly come in a U-Shape or an L-Shape. The enhanced graphic area provides ample space to advertise your business, whilst the linking frame allows you to easily change the shape of your display. Linked pop up displays are also:

  • Reconfigurable and reusable
  • Large format, custom exhibition stands
  • Available in a wide range of sizes and shapes
  • Ideal for shell scheme booths and space only exhibition stands
  • Can create unique shapes such as L-Shaped or U-Shaped
  • Includes LED lights, hardware, printed graphic panels and conversion kit
  • Easy to rebrand for future events
  • Provide a bespoke looking display

Buy Linked Pop Up Displays Online

Linked Pop Up Displays

5. Pop Up Stand With Monitor Mount

Pop Up stands with TV mounts allow you to add a digital or video aspect to your exhibition stand design. We offer two styles of AV brackets to support up to 22" screens (via an integrated mount) or up to 60" screens (via a freestanding TV stand). Choose from our most popular Pop Up Stands including 3x2, 3x3 and 3x4 in straight and curved configurations.

  • Large format branded backwall with digital screens
  • Supports TV screen for video or interactive displays
  • Multiple sizes and shapes available
  • Ideal for shell scheme booths and space only exhibition stands
  • Supplied as a complete exhibition stand bundle
  • Tool-free self-assembly in under 10 minutes
  • Lightweight and easy to transport
  • Includes wheeled carry case
  • Free standing or integrated TV mount available

Buy Pop Up Exhibition Stands with TV Units Online

Pop Up Exhibition Stands with TV Units

6. Jumbo Pop Up Display Stands

Jumbo pop up display stands are one of the largest portable exhibition solutions available. Ideal for busy events at large venues, jumbo pop up stands are high impact marketing solutions that are:

  • 3m tall
  • Ideal for high footfall areas
  • Increased brand visibility
  • Five sizes available
  • Highly portable and lightweight
  • Includes hardware, LED lights, printed graphics
  • Available in straight and curved shape

Buy Jumbo Pop Up Display Stands Online

Jumbo Pop Up Display Stands

7. Fabric Pop Up Stands

Fabric pop up stands combine the ease of traditional popup displays with the high definition print of fabric exhibition stands. You can choose from curved or straight configurations and two types of stands: SEG (silicone edge graphics which slot into the ridge of the frame) and Hop Up fabric displays (the graphics come readily attached to the frame using Velcro). Fabric displays are:

  • Also known as Hop Up or SEG fabric displays
  • Many sizes and shapes available
  • High definition, dye-sublimation printed graphics
  • Lightweight and highly portable
  • Supplied with carry bags
  • Ideal as press backdrops & photography walls
  • Easy, tool-free assembly

Buy Fabric Pop Up Stands Online

Fabric Pop Up Stands

8. Midi Pop Up Stands

Midi pop up stands are designed for use in areas where height restrictions may apply, such as shopping centres and public spaces. Offering the same benefits as other displays, midi displays are:

  • 1.8m high
  • Ideal for use in shopping centres and areas with height restrictions
  • Includes LED lights, hardware, graphic panels and demo counter conversion kit
  • Five sizes available
  • Extremely lightweight and portable
  • Straight and curved shapes available

Buy Midi Pop Up Stands Online

Midi Pop Up Stands

How Are Pop Up Stands Made?

Here at XL Displays, all of the hardware for our pop up stands is manufactured in the UK using durable, high-grade aluminium.

The pop-up stand system we use is the Quick Plus stand which is noticeable by it purple aluminium frame. This hardware is superior to other stand systems as its fully magnetic frame and self-locating graphic system makes it easier to assemble.

The scissor-lattice frame is manufactured from high-grade yet lightweight aluminium which is anodised to create a refined and professional finish that is more durable and longer lasting.

We digitally print the graphics in-house at our production facility in Peterborough to a 1440 DPI (dots per inch). This allows for maximum quality and sharpness of your artwork.

We use solvent-free, pigment-based ink which is printed onto 100% polyester stoplight media which is fully recyclable; giving our customers a premium finish each time.

We then laminate each graphic panel with a non-reflective, crystal matte laminate to ensure they won’t scratch, tear or peel.

We hand cut each graphic panel with precision. Finally, headers and kickers are attached to the panels to allow them to magnetically self-locate onto the frame during assembly.

How Are Pop Up Stands Made

Pop Up Stand Design

Aside from the actual graphics you will use on your display stand, there are a few other things you need to consider when it comes to exhibition stand design.

Pop up stands are made from individual printed panels, so when designing your stand you need to take this into account. Avoid placing words over the join of two panels; especially if they’re in a smaller font size. Panels may not align properly on an uneven floor, meaning your design can become disjointed and text will become hard to read.

It’s also important to remember that the first panel and the last panel of a pop-up stand wrap around the back of the display, so it’s never a good idea to have text on those panels because not all of it will be visible from the front of the stand.


The only thing to be cautious of when it comes to images is quality. Low-res images will look pixelated and blurry once blown up to size, so make sure you source high definition photos that will still look crystal clear on a large format pop up exhibition stand.


The smaller your display, the less busy your design should be. With this in mind, include less text and lessen the size of your imagery. Background space isn’t necessarily dead space; for smaller stands it provides essential breathing room.

In the same way, the bigger the stand, the bigger the design needs to be. Imagery and text that is too small won’t effectively fill the display, and this is when background space turns into dead space.

That being said, overcrowding a display is a common error that can be the difference between driving traffic to your exhibition stand and turning people away.


Keeping a strong branded presence is an essential part of increasing your company exposure, so using the colours of your brand is a fool-proof way to effectively market your business through stand design.


Avoid chunky paragraphs. Large amounts of text will put people off and take up valuable space.

The key bits of text you should always try to include are your brand name, tag line, website address, phone number and social media tags. Anything else isn’t necessarily needed, but it all depends on the purpose of your pop up stand.

Why Choose XL Displays For A Pop Up Stand?

We have over 20 years’ experience in the events industry and have been manufacturing pop up stands just as long. Over the years, we have perfected the art of creating outstanding pop up stands - down to every detail.

We manufacture all of our displays in-house and utilise a strict quality control process.

By manufacturing each pop-up stand in-house, we have ultimate control over the finished product and can ensure each customer receives a 5* display every time.

Our quality control process is more rigorous than most as every exhibition stand undergoes a test-build. Every product is built and inspected before being signed off and shipped out to ensure that the artwork is perfect and that the hardware is fully functioning.

Nothing that is damaged, scratched, cracked, unstable or low-quality passes the inspection. This means the end user will never receive a sub-par pop up stand.

In addition, manufacturing popup stands in-house allows us to reduce our production costs which, in turn, allows us to pass on the savings to our customers.

We use a premium system which, in comparison to many popup stands on the market, is by far a superior solution.

Our outstanding customer rating demonstrates the quality of our products and the 5* customer service that comes with it.

XL Displays Team