Regardless of what type of event you are attending, you will find yourself in one of two exhibition areas: space-only or shell scheme.
Space-only exhibition areas will leave your stand exposed from all angles, so a double-sided exhibition stand is always recommended. By having print on both sides of your display, visitors will be able to identify your stand and your brand anywhere in the room.
If permitted, a hanging structure could work exceptionally well in such an open space, as could as a jumbo exhibition stand. The increased height maximises your visibility and will go a long way to driving footfall to your display, especially in an area without framework to differentiate between exhibitors.
Due to the increased size of jumbo exhibition stands and the fact that lots of space-only areas back onto each other, some venues implement rules that state jumbo displays must have plain panels on the rear. This is because it can make adjacent displays look untidy, so always make sure you check before you buy.
Shell scheme booths are different in the sense that you are fairly restricted on what you can do with the space. You can’t purchase an exhibition that is taller than the booth itself because more often than not there will be lighting preventing you from doing so.
Given that shell scheme booths come with between one and three walls, double-sided exhibition stands won’t be an effective solution, meaning you’ll have to think carefully about what type of display you go for.
Most people opt for pop up stands or foamex graphics, but a lot can be done in terms of accessories to really enhance your shell scheme booth and make it stand out from the rest.
Depending on the exhibition stand solution you go for, most displays can used outside of the corporate event setting in reception areas and showrooms.