Beta International
Dates: 27 September - 28 September 2026 Venue: NEC Visit Event Website
BETA International is the UK's leading trade exhibition for the equine and country industries, bringing together the latest products, innovations and trends under one roof. Returning to the NEC Birmingham on 27–28 September 2026, the event attracts thousands of specialist retailers, wholesalers, distributors, importers, exporters, equine professionals, buyers, influencers and members of the trade press.
Sponsored by Neue Schule, BETA International provides an unrivalled opportunity to discover new products, meet leading brands and suppliers, build valuable business relationships and gain insight into the latest developments shaping the equine and country markets. Whether you're looking to source new product ranges, expand your professional network or stay ahead of industry trends, BETA International is a must-attend event for the sector.
About NEC
In 1976, HM The Queen officially opened the NEC in Birmingham. The NEC has grown in size and notoriety and it has become one of the UK’s primary venues for event organisers, exhibitors and visitors by choice. The NEC initially housed seven exhibition halls – where as to date they house 19, and in addition to this they offer 34 conference suites and numerous outdoor spaces.
For 40 years the NEC has faced challenges, been questioned and propelled itself into exhibition industry to ensure they continue to grow and move with the times because only by doing so can they ensure their exhibitors and visitors can too. It’s an approach that is solid, and the NEC now hosts to over six million visitors and 500 exhibitions each year.
