Promotional Flag Buyers Guide
If you’re looking for a high impact display solution that is visible to all types of passing traffic, a promotional flag is ideal. That being said, with so many different bases to choose from, it can be hard to know which one is the most suitable. This buyers guide will help you recognise the key differences between each branded flag option and choose the most functional flag base for your display.
What are Promotional Flags?
If you’re looking for a high-impact display solution that stands out to passing pedestrians and traffic alike, promotional flags are an excellent choice.
Promotional flags have long been a trusted marketing tool for businesses wanting to extend their brand visibility outdoors. Their height, movement, and bold graphics make them ideal for attracting attention in busy environments.
Available with single or double-sided fabric graphics and a choice of flag base options, promotional flags are designed to suit a variety of indoor and outdoor surfaces. Despite their large format, they’re quick and easy to assemble, simply connect the lightweight flagpole, slide on the printed graphic, secure it in place, and attach it to your chosen flag base.
Combining strong visual impact, affordability, and ease of use, promotional flags are a reliable solution for both first-time exhibitors and seasoned professionals.
Why Choose a Promotional Flag?
Promotional flags are a smart, cost-effective way to increase your brand visibility across a wide range of environments. Designed for convenience, durability, and impact, they offer many advantages:
Cost-effective advertising
Achieve maximum visibility without a large marketing spend
Flexible display options
Available with single or double-sided graphics to suit your branding
Quick, tool-free assembly
Set up and pack down in minutes with no tools required
Multiple shapes available
Choose from five distinct flag styles to match your branding and setting
High visibility
Perfect for capturing the attention of passing footfall and traffic
Weather-resistant materials
Suitable for outdoor use in most weather conditions
Replaceable graphics
Update your messaging without needing to purchase a completely new flag system
Eco-friendly
Designed for repeated use with 100% recyclable flag graphics
Types of Promotional Flags
| Feather Flags | |
| Feather flags are our most popular flag shape, offering a large, highly visible print area with a distinctive concave curve at the top. Available in four sizes, small (2.6m), medium (3.2m), large (4m), and extra-large (4.9m) with single or double-sided flag printing. |
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| Crest Feather Flags | |
| Crest flags are very similar to Feather Flags but feature a smooth convex curve at the bottom offering a different shape with a sleek, modern silhouette. Available in four sizes, small (2.6m), medium (3.2m), large (4m), and extra-large (4.9m) single and double-sided graphics. |
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| Blade Feather Flags | |
| Blade flags feature a 45-degree angled bottom edge of the graphic providing another unique twist on traditional Feather Flags. Choose from four sizes, small (2.6m), medium (3.2m), large (4m), and extra-large (4.9m) single and double-sided graphics. |
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| Teardrop Flags | |
| Teardrop flags feature a distinctive curved shape that is tensioned on a flexible pole, creating a smooth, streamlined quill-like silhouette. Available in 4 sizes, small (2.1m), medium (2.8m), large (3.5m) and extra-large (4.6m) single and double-sided graphics. |
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| Sail Flags | |
| Sail flags have a classic rectangle flag shape offering unrivalled visible branding space. They are available in three sizes, small (2m), medium (2.9m) and large (4m). They can be purchased as single and double-sided Sail flags and include an l-shape aluminium flagpole. |
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| Feather Flag Printing | |
| Replacement flag printing for Feather Flags, Teardrop Flags, Sail Flags and more. Replacement flag graphics provide a quick and cost-effective way to update your outdoor flags, making them perfect for new campaigns, seasonal promotions, or refreshed branding. |
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| Heavy-Duty Flag Bases | |
| We provide a comprehensive selection of heavy-duty flag bases, allowing your custom printed flags to be used on both hard and soft surfaces, indoors or outdoors. Simply match the right base to your location, terrain or expected weather type. |
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Promotional Flag Base Options
Choosing the right flag base for your promotional flag is essential to ensure stability, safety, and maximum visual impact. With a wide range of base options available, each one is designed to suit different environments, surfaces, and display requirements.
Whether you are using your event flag indoors, outdoors, on hard ground, or soft terrain, there is a suitable base to match your setup. All bases are designed for quick, tool-free assembly and are compatible with our full range of exhibition flag shapes and sizes.
| Metal Ground Spike | |
| Compatible | SM/MED/LG/XL |
| Location | Outdoor only |
| Ideal for outdoor use on soft ground such as grass, compact soil, or sand. The metal spike is inserted directly into the ground to provide a secure and stable hold, making it perfect for events, festivals, and outdoor promotions throughout the year. | |
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| Large Tyre Water Base | |
| Compatible | SM/MED/LG/XL |
| Location | Indoor or Outdoor |
| Our most popular and versatile option. This base can be filled with 30l of water or sand to provide a heavy, stable foundation almost any hard or soft surface. Suitable for all outdoor flag sizes and designed for both indoor and outdoor use. | |
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| Small Water Base | |
| Compatible | SM/MED |
| Location | Indoor or Outdoor |
| A more compact version of the large water base, designed for smaller branded flags or when portability is important. Can be filled with 20l water or sand for added stability on hard or soft ground. It is suitable for both indoor and outdoor events. | |
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| Metal Cross Base with Weighted Ring | |
| Compatible | SM/MED/LG/XL |
| Location | Indoor or Outdoor |
| The cross base with water ring offers reliable stability on hard, flat surfaces. It is best suited for sheltered outdoor areas when used with small and medium flags. For optimum stability and performance, large and extra-large flags are recommended for indoor use only. | |
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| Metal Square Base | |
| Compatible | SM/MED |
| Location | Indoor or Outdoor |
| A 7.5kg metal base designed primarily for indoor use or sheltered outdoor areas with small and medium flags only. Its flat design provides a stable and professional finish, ideal for exhibitions, retail spaces, and showrooms. | |
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| Drive-On Car Foot Base | |
| Compatible | SM/MED/LG/XL |
| Location | Indoor or Outdoor |
| Perfect for automotive forecourts, showrooms and car dealerships. The flag base is secured by driving a vehicle wheel onto it, using the car’s weight to hold the flag banner in place, ideal for high-traffic promotional areas. | |
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| Gazebo Pole Mount Bracket | |
| Compatible | SM/MED/LG/XL |
| Location | Indoor or Outdoor |
| The gazebo pole mount attaches printed flags directly to RHINO® gazebo frame legs. This is a popular choice for outdoor events, markets, and exhibitions where space is limited but visibility is key to boosting brand presence. | |
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Key Features to Look Out For
- Tool-Free Assembly: Quick setup without tools or contractors.
- Interchangeable Graphics: Easily update your message for different events.
- Lightweight Frames: Easy to transport and store between uses.
- High-Quality Fabric Printing: Vibrant, crease-free graphics with a premium finish.
- Durable Aluminium Frames: Long-lasting and reusable for multiple campaigns.
- Optional LED Lighting: Enhance visibility with illuminated SEG lightboxes.
Where Can Feather Flags be Used?
Trade Shows
Festivals
Sporting Events
Charity Fundraisers
Country Fairs
Local Fêtes
Exhibitions
Street Events
Catering
Motor Events
Retail
Education
What is the Difference of Single and Double-Sided Printed Flags?
The main visible difference between single and double-sided printed flags is how your design appears when viewed from either side. Single-sided printed flags are printed on one side of the fabric, with the design visible in reverse on the back. This means the image will appear mirrored, but the ink penetrates the material to ensure strong colour visibility from both sides. In contrast, double-sided advertising flags use two separate printed layers with a block-out liner in between, allowing your design to appear correctly on both sides without any mirroring. This results in a clearer, more consistent presentation from every angle, making double-sided flags ideal for areas with high footfall or where your message needs to be read from multiple directions.
Are Feather Flags Sustainable?
Feather flags offer a more sustainable alternative to single-use advertising displays. Designed for durability and repeated use, long-lasting with reusable components, the lightweight all-fibre poles designed for extended use across multiple campaigns.
The fabric flag graphics can be replaced independently, allowing you to refresh your branding without replacing the entire flag kit.
The flag fabric is made from 100% recyclable knitted polyester, and printed using eco-friendly, water-based inks that eliminate the use of harsh chemicals during production. This makes them a more environmentally conscious choice for exhibitions, events, and outdoor advertising.