Why is sublimation printing becoming more and more popular?

Why is sublimation printing becoming more and more popular?

Sublimation printing - also known as dye-sublimation printing - is becoming increasingly popular due to the enhanced finish and durability of the artwork it produces. As a result of the ink being forced to bond with the fibres of the display polyester instead of just sitting on top of the fabric, artwork won't crack, peel or fade over time - it can even be washed at 30 degrees. In addition, colour is printed to a high definition finish with added vibrancy and detail.