Privacy & Cookie Policy

1. Who We Are

XL Displays Limited ("we", "us", "our") takes the protection of your information seriously. We are the data controller for the information collected on this website.

Address: 38-39 Manasty Road, Orton Southgate, Peterborough, PE2 6UP
Company Number: 7389460
Telephone: 01733 511030

2. Personal Information We Collect

To ensure our relationship runs smoothly, we collect and store the following information:

Identity Data: Name, job title, and company name.
Contact Data: Postal address, email address, and telephone numbers.
Transaction Data: Payment details and VAT information required to process orders.
Technical Data: Browser information, device type, and website usage collected via cookies.

3. Use of Information

We use your data for our legitimate business interests, including:

Fulfilling your sales orders and providing customer service.
Sending promotional materials (only with your prior consent).
Sending shopping basket reminders to assist with your purchase.
Ensuring security via CCTV and quality control through selected call recording (both stored for max 30 days).

Legal Basis for Processing

We process your personal data under the following lawful bases:

Contract: To fulfil orders and provide services you have requested.
Legitimate Interests: To operate and improve our business, including customer service and fraud prevention.
Consent: For marketing communications and non-essential cookies, where you have given permission.

4. Sharing Your Information

We may share your data with trusted third parties where necessary to operate our business, including:

Payment providers (e.g. Stripe) to process transactions securely.
Delivery partners to fulfil orders.
Technology providers (e.g. hosting, analytics, and content delivery services).
Third-party platforms such as Trustpilot and YouTube where you choose to interact with embedded content.

We ensure all third parties respect the security of your data and process it in accordance with applicable laws.

5. International Transfers

Some of our third-party providers may process data outside of the UK. Where this occurs, we ensure appropriate safeguards are in place to protect your information in line with UK GDPR requirements.

6. Data Retention

We only retain personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

7. Your Rights

Under UK GDPR, you have the following rights:

The right to access your personal data.
The right to correct inaccurate data.
The right to request deletion of your data.
The right to restrict or object to processing.
The right to data portability.
The right to withdraw consent at any time.

You can exercise these rights by contacting us through our support portal.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

8. Data Security

We use appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

Cookie Policy

We and our trusted partners use cookies and similar technologies, such as tags and pixels ("cookies") to personalise and improve your experience when you browse our website. This policy provides more information about how we use cookies and how you can make choices about our use of cookies.

Non-essential cookies (including analytics, marketing and third-party content such as embedded videos and review widgets) are only set after you have provided your consent.

We differentiate our cookies into four different categories:

Strictly Necessary	These cookies are essential for the XL Displays website to work properly and can't be switched off.
Functionality	These cookies aren't essential and can be switched off but doing so may impact your experience.
Analytics	These cookies aren't essential and can be switched off but they do help to improve your experience. We occasionally use trusted third party cookies to achieve this. The data is collected in a way that does not directly identify anyone.
Marketing	These cookies aren't essential and can be switched off but the marketing content you receive will not be personalised. We occasionally use trusted third party cookies to achieve this.

The cookies that we use may change over time as we improve our products and services, we typically use them for the following purposes:

Purpose	Cookie Category	Examples
User input	Strictly Necessary	Information about your current order in the basket (such as delivery date, address etc.)
Authentication	Strictly Necessary	To authenticate the user has logged into the website.
Security and Payments	Strictly Necessary	To detect repeated failed login attempts or prevent fraud.
Network management	Strictly Necessary	To make sure our services remain available and functional.
Cookie consent settings	Strictly Necessary	To store your cookie preferences over a period of time.
Online advertising	Marketing	To allow us to provide you with targeted marketing when you are on non-XL Displays platforms.
Personalisation	Functionality	To show you relevant content on the site, for example remembering what products you've visited
Embedded video content	Functionality	We use YouTube to display product videos. These may set cookies when you choose to view the content.
Show third party content on site	Functionality	For example, to show you up-to-date and relevant information from third parties such as Trustpilot reviews and ratings
User behaviour	Analytics	To provide us with information about how visitors of our website engage with us.

You can choose to enable or disable cookies in your web browser settings. Please note that certain features of our website may not function properly if cookies are disabled. You can also withdraw here

Last Updated: 17th February 2026