Outdoor marketing doesn’t have to mean shelling out thousands of pounds on a gigantic city-centre billboard – it can be as simple as spending less than £50 on a pavement sign.read more
We know that shops can’t track customer’s buying habits and personalise their advertising to each individual shopper like the internet can, but there are plenty of other ways the high street can regain its influence in the consumer world:read more
In the relentless digital age that we now live in, it can be hard for businesses to see the value and importance of exhibitions. This raises the question – is it worth exhibiting anymore?read more
Telemarketing and sales is a hard act to perfect, but it is one that is well worth learning in regards to maximising revenue and business return. Not only does telemarketing help to develop leads and build up customer rapport, but it also translates to sales.read more
Getting your foot on the career ladder can be trying at the best of times. With many employers now looking for degree qualifications for applicants to be considered, an entire pool of talent is often being dismissed automatically.read more
Thursday 21st June saw East Anglia’s largest careers fair take place at The East of England Arena in Peterborough. The event gives an opportunity for young people around the area to interact with local businesses and gauge an understanding of the wide variety of career paths on offer to them.read more
Whether it is two weeks until your show or you still have a month before your show kicks off you can still organise your event to be a complete success.read more
Here are a few of the top marketing trends of 2018 to help your business grow:read more
Exhibitions can often be a hefty expense – especially for SME’s and start-up businesses. This is why it’s crucial that you do everything you can to get the most out of an exhibition, to maximise your return on investment.read more
National apprenticeship week took place this week 5th March – 9th March. Here at XL Displays, we supported this awareness week and took part in activities to raise awareness and promote our current apprenticeship vacancies.read more
We’ve just got back from an amazing two days at London Olympia for the Event Production Show 2018 which took place last week 28th Feb - 1st March.read more
We are excited to announce that we will be attending The Peterborough Biscuit Business Event on 7th February 2018 for the second year running.read more
All of the websites below that we have chosen have pictures which hold a Creative Commons License Zero (CC0) so you are free to use these images in any way you like without needing to give credit to authors or photographers on your site.read more
January is usually the time in which a business creates a strategic plan for the new year. Its time to start thinking about the events you wish to attend and how you are going to do so.read more
Planning any event isn’t an easy task, and almost never comes without its challenges. Among the many hurdles you may face, you never really know exactly how smoothly the event will run on the day.read more
The exhibition industry continues to grow every year and the plays an important role in the UK’s economy. Not only does this industry directly generate GDP and jobs for the UK, it also attracts visitors to the UK and acts as a catalyst for UK businesses.read more
The Showman’s Show is the biggest outdoor event of its kind, specialising in outdoor events and attracting a wide variety of visitors from all over the world.
Over 4,500 visitors attended the event at Newbury Showground over the two days to see over 350 exhibitors showcase the latest innovative event structures, equipment, technology, services and entertainment that the outdoor events industry demands.read more
In today’s modern world where industries are overwhelmed with websites and social media, exhibition visitors no longer necessarily attend events and exhibitions with the intention to make a purchase there and then.
Visitors now attend exhibitions and events to gauge current market trends, conduct research, view new developments and discover new innovations that may have an impact or be of relevance to their business or the industry.read more
We are excited to announce that we will be attending The Showman’s Show on 18th – 19th October 2017.
The Showman’s Show takes place at Newbury Showground and you can find us at stand number 275 on Avenue F.
The popular outdoor exhibition attracts on average 4,500 visitors over two days and has more than 350 exhibitors, who exhibit the most sophisticated structures, equipment, technology, services and entertainment demanded by the event industry.read more
Exhibiting at events and exhibitions can be hugely beneficial to generating new leads and raising awareness of your business.
With often hundreds of different companies exhibiting at an event, you need to have something to set your company apart from the rest to draw in visitors, engage with them for longer periods of time, and increase your chances of turning visitors into leads.read more
We are delighted to announce that we will be exhibiting at the Event Production Show at London’s Olympia on 1-2 March.read more
This month we have chosen external notice boards as our product of the month. They are ideal for use outside offices, public buildings and schools and, with a wide selection to choose from, we are bound to have one to suit your needs.read more
We’ve come up with 5 top tips to help you make the most of your upcoming exhibition and make a return on your investment:read more
Trade shows have been around for thousands of years and the basic premise has not changed – it’s a way to get sellers and buyers together. In Medieval times producers would travel around visiting different towns for trading fairs where they would showcase and sell their products and services.read more
TV and monitor stands are ideal for businesses to use in a range of situations, such as at events, exhibitions, retail stores, training purposes and conferences.read more
Attending an exhibition can be exhausting work, and manning your stand is physically and mentally challenging. Whether it is just one long day of exhibiting, or a whole week, you’re still going feel as though you have hit a brick wall sometime during your show.read more
In a time of technology-led communication, e-commerce and social media, many businesses think spending time and money on an exhibition stand and attending an exhibition is a waste or something that will not see the return on investment.read more
It’s National Apprenticeship Week and on Monday 14 March we received a visit from City College Peterborough who we have worked with on our apprenticeship schemes.read more
Here are our top 10 tips to help you get the best out of exhibiting, from designing your stand to the most effective ways to engage with prospective customers.read more
XL Displays was invited by The Skills Service to support a business challenge event at Ken Stimpson Community School in Peterborough.read more
As a small business you may think that exhibitions and trade shows are out of your reach, however attending the right one can provide many benefits to your business.read more
Following our guide on pre-exhibition marketing will help you to boost your exhibition presence and bring you a greater return on investment.read more
The UK manufacturing industry has changed drastically over the years with much of the original UK manufacturing shifting overseas to countries like China, Japan and Germany.read more