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How to Make the Most of Cost-Effective Marketing Tools

Posted on 16th Jul 2018 @ 10:31 AM

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Many people buy into the business myth that effective marketing comes at a high cost, but this is simply untrue. Good marketing means spreading brand awareness and providing uniform promotion that engages customers and results in a sale. Whilst there are many large format marketing tools that make a big impact on clients - such as the X GLOO and Linked Pop Up Stands – smaller and more cost-effective solutions can be just as compelling when used correctly.   

PVC Banners
If you need to drive footfall to your business, outdoor advertising is the best option. Whilst events tents can be appealing, not everyone has thousands to spend on one. A lower budget doesn’t mean that you can’t do outdoor marketing with an impact though. We provide outdoor PVC banners that are ideal for providing direction, promoting a product or a service, or advertising an event. They can be used indoors or out and can be attached to almost anything, making them extremely versatile and highly portable.

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Pavement Signs
Pavement signs are possibly one of the most direct forms of marketing money can buy. They are positioned right in the centre of busy crowds, making them hard to miss. With the right graphics and a clear call to action, pavement signs have the potential to boost revenue and enhance brand awareness with minimal effort.

Snap Frames
Popular in train stations and event venues, snap frames are low in cost but high on impact. With prices starting from just £3.49, snap frames are perfect for businesses looking to advertise in busy areas. Striking graphics and a clear call to action make snap frames successful marketing tools that get real results, and they do so without breaking the bank.

Roller Banners
From just £49.00, your business could have their very own roller banner that can be used time and again at various events. With indoor and outdoor options available, roller banners have long been a marketing tradition. We offer an abundance of accessories to boost the impact of roller banners, as well as the option to purchase bundles, allowing you to get more for your money.

Tablecloths
Printed tablecloths are one of the most basic yet popular marketing tools, and for good reason. Versatile enough to be used alone or as part of a larger display, tablecloths provide continuity and uniformity for your brand. Ideal for showcasing products or for accentuating a meet and greet point, tablecloths provide brand awareness, even in the busiest of places. We offer a wide variety of options, including full print, with a logo or plain, as well as table runners and conference cloths.

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iPad Floor Stands
Experiential displays are increasing in popularity because of the fact they are unmatched in terms of boosting revenue. Competition can be fierce at marketing events, with everyone trying to entice visitors to their stand in the most inventive way. By adding an iPad floor stand and having a video or an interactive activity, people are more likely to see what your brand is all about – resulting in higher footfall and potentially more revenue.

Marketing doesn’t have to expensive, it’s all about finding a balance between high impact graphics and engaging customer service skills. We have an in-house graphic design team who are fully equipped to create a bold display that best represents your brand. They can provide graphics for all of the products listed above, so if you require help from them, don’t hesitate to get in touch.

At XL Displays we are experts in exhibition stand design and offer a wide range of display equipment, from portable display stands to bespoke exhibition stands.

For more information on our product range or graphic design service, please contact us or call us on 01733 511030.



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