100% Optical
Dates: 27 February - 01 March 2027 Venue: ExCel London Visit Event Website
100% Optical is the UK's leading annual exhibition for optical professionals, taking place from 27 February to 1 March 2027 at Excel London. Organised in partnership with the Association of Optometrists (AOP), the event brings together professionals, leading brands and specialist suppliers from across the optical industry.
Visitors can discover the latest developments in eyewear, contact lenses, optical equipment, technology and business solutions, while gaining valuable CPD points through an extensive programme of expert-led education. With more than 11,000 professionals expected from across the sector, 100% Optical also provides excellent opportunities to network, build industry connections and stay up to date with the latest trends and innovations shaping the future of optics.
About ExCel London
ExCel London is in the heart of London’s historical Royal Docks and located only ten minutes from Canary Wharf and twenty minutes from the world-famous City. ExCel offers an abundance of adaptable event spaces and services which is one of the reasons it’s often a top choice for trade shows, public shows, meetings and special events. ExCel offer a unique venue environment, so any event can be the very best it aspires to be.
