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Buyers Guide:

Promotional Counters

Promotional counters are must-have accessories for lots of different exhibition stands. They add a professional finishing touch to any display or reception area and often have several uses.

We offer a wide range of promotional counters – each one designed for different things. It’s easy to get confused about what counter best suits your needs, and with so many to choose from, it’s easy to see why. That’s why we’ve come up with this handy buyer’s guide to help take the hassle out of buying.

What Is A Promotional Counter?

A promotional counter is type of portable display. Commonly used as a meet and greet area, portable counters are also popular for exhibitors looking for extra branding and storage.

Promotional counters have acquired several names over the years, including:

  • Portable counters
  • Demonstration counters
  • Reception counters
  • Promotor counters
  • Exhibition counters
  • Promo counters

Most of our display counters require simple self-assembly without the need for tools or expensive exhibition stand contractors. It is for this reason they are such a popular choice for exhibitors.

They are the perfect addition to any exhibition stand and they bring a whole host of features and benefits.

What Is A Promotional Counter

What Can Promotional Counters Be Used For?

Promotional counters one of the most adaptable and multifunctional display solutions on the market. They can be used in:

  • Reception areas
  • Shops
  • Supermarkets
  • Open days
  • Trade shows
  • Exhibitions
  • Community centres
  • Restaurants
  • Bars and pubs
  • Showrooms
  • Conferences
  • Networking events

Not only do our exhibition counters provide a professional meet and greet area for customers they also offer a wide range of other benefits.

Depending on which display counter that you purchase you will also benefit from internal storage. Keeping exhibition stands neat and tidy can be difficult with the number of things you need to take to the event. The internal storage provides the perfect place to store and hide all the additional marketing material that you need to have on the stand.

They are the perfect place to hold product demonstrations to your visiting customers giving them the opportunity to touch and feel the product for themselves.

Exhibition counters also provide space for additional branding, usually supplied with a printed graphic wrap giving you the opportunity to further promote your brand to passing visitors.

What Can Promotional Counters Be Used For

Why Choose A Promotional Counter?

There are lots of reasons why a promotional counter is a good investment for your business, including:

  • Affordable
  • Wide range of styles and sizes
  • Can be matched to larger exhibition stands
  • Provide additional storage
  • Lightweight
  • Easy to assemble
  • Multifunctional
  • Professional finishing touch
  • Reusable
  • Portable – carry bags provided
  • Available with fast lead times
  • Added brand coverage

How To Assemble A Promotional Counter?

Most of the different exhibition counters that we sell feature tool-free assembly yet still remain extremely stable and have a great load bearing weight.

Pop up counters simply extend and lock into place. The graphic wrap is then wrapped around the scissor lattice aluminium frame and the shelves and countertops are then slotted into place. This also applies to the Hop Up fabric counters.

What Types Of Promotional Counters Are There?

As mentioned previously, promotional counters come in a large range of sizes styles, but the most popular types of counters are:

1. Portable Promotional Counters

Portable promotional counters are just that: easy to transport. You can pack them down and assemble them elsewhere with new graphics if needed. They are most suited to displaying brochures or acting as a meet and greet point. With a tool-free assembly and customisable graphics, most portable counters feature internal shelves for added storage. This is the largest range of counters we supply, so there is bound to be something to suit your exhibition stand and your budget.

  • Wide range of sizes and styles
  • Tool-free assembly
  • Choose from fabric wraps or printed graphic wraps
  • Internal shelf storage
  • Easily moved between locations
  • Fast delivery
  • Ideal for complementing larger display stands
  • Manufactured in-house

Buy Portable Promotional Counters Online

Portable Promotional Counters

2. Demonstration Counters

Demonstration counters are designed specifically to showcase products. They are also commonly used as taste-testing stands within supermarkets, bars and shops. You can have a branded graphic wrap as well as a branded header depending on the counter you select. Loadbearing and with internal storage, these demo counters are a must-have for product launches.

  • Designed specifically for demoing products
  • Ideal as taste-testing stations
  • Loadbearing
  • Portable
  • Brandable header depending on counter
  • Hardwearing and durable
  • Manufactured in-house

Buy Demonstration Counters Online

Demonstration Counters

3. Fabric Promotional Counters

Fabric promotional counters feature high definition, dye-sublimation printed display polyester graphics. They work well in conjunction with fabric exhibition stands, but they can be used alone or with vinyl displays too. As with other types of promotional counters, fabric counters have internal storage and can be quickly assembled and taken down for transport or storage.

  • High definition fabric graphics
  • Lightweight and portable
  • Durable dye-sublimation printed graphics
  • Can be matched directly to your company branding
  • Lots of styles and sizes to choose from
  • Available in a variety of sizes and styles
  • Fire rated fabric
  • Manufactured in-house

Buy Fabric Promotional Counters Online

Fabric Promotional Counters

4. Display Plinths And Podiums

Display plinths and podiums are slightly taller than most promotional counters and are great for creating dynamic displays. Display plinth nests are commonly used in descending height order and neatly fit next to each other thanks to the modest inverted curve at the back of the counter.

  • Unique Display Solution
  • Can be rebranded
  • Portable
  • Available singularly or as sets
  • Ideal for corner displays
  • Loadbearing
  • Manufactured in-house

Buy Display Plinths And Podiums Online

Display Plinths And Podiums

5. Display Lightboxes

Display lightboxes aren’t actually promotional counters, but they’re commonly purchased together and so often get confused. Lightboxes are LED displays with fabric graphics. They are not load bearing and do not have internal storage. Lightboxes are ideal for showrooms and retail environments as they have a premium finish and are a good focal point for highlighting offers and campaigns.

  • Double sided options available
  • Wall mounted or freestanding
  • Available in a variety of sizes and styles
  • Fire rated fabric
  • Low-energy LED lights
  • Perfect for shops and showrooms
  • Manufactured in the UK

Buy Display Lightboxes Online

Display Lightboxes

How Are Promotional Counters Made?

As with assembly, the way a promotional counter is made depends largely on the type of counter you select.

Non-fabric counters are made from UK-manufactured hardware and feature dye-sublimation printed graphic wraps. Dye-sublimation is an intense printing process that involves combining heat and pressure to create ultra-vivid and high impact artwork.

Vinyl promotional counters have artwork digitally printed onto PVC-free stoplight media which is then laminated to ensure maximum durability and longevity.

Promotional Counter Design

Promotional counters are not large display stands and are not designed to be the main attraction at an event. This is something to bear in mind when designing your artwork.


Each counter is a different size, but generally they are not very big and so shouldn’t be overcrowded.


Coordinating your counter to your larger exhibition stand or company branding is always advised to ensure brand continuity and uniformity.


As mentioned, promotional counters are not very big and so it is advised that the only text you have on there is a logo, social media handles and a website address.


As long as you source high resolution images, there won’t be a problem using a photograph as a background on your promotional counter.

Why Choose XL Displays For A Promotional Counter?

We have been in the events and exhibition industry for over 20 years and promotional counters have always been a core display product of ours.

We only ever supply promotional counters that have been manufactured in the UK to ensure maximum product quality.

The majority of our counters are manufactured in-house giving us complete control over the quality. We are experts at supplying high quality, cost-effective display stands that make your brand stand out.

Our outstanding customer rating demonstrates the quality of our products and the 5* customer service that comes with it.

XL Displays Team